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Presentation of the yearbook on women's leadership in Spain

PROA is a sponsor of the Women's Leadership Yearbook in Spain© which is a document that brings together the most relevant developments that have taken place throughout 2020 in relation to women's leadership. It will be presented on 13 May, Lucía CasanuevaThe Director Partner of PROA, will participate in a round table discussion on the "challenges to female leadership in Spain".

To register for the event do click here.

The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la...

Leticia Espinosa de los Monteros -- "Communication is essential".

Lucía Casanueva, managing partner of PROA, interviews Leticia Espinosa de los Monteros, founder and director of Círculo Orellana. In addition to highlighting the importance of communication for the development of the activities of a non-profit association, she also explains how they have promoted female talent in the development of the...

The "Google tax", a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called "Google tax"). In line with the proposed EU Directive, the Council of...

Veronica Alcanda -- The strange behaviour of the love offer

This past spring we have been forced to spend the whole of it in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has highlighted the need for privacy to develop our most vital and human needs, especially the need for privacy....

Fernando Sánchez Dragó: "Journalism in Spain is dead".

Lucía Casanueva, managing partner of PROA Comunicación, interviews the popular writer Fernando Sánchez Dragó in a new edition of the PROA Comunicación videos. At 83 years of age, he has embarked on a new stage in a personal digital project entitled La Retaguardia, which already has more than 70,000 readers. In relation to...

Milk, a basic food to fight diseases

"It's a perfect food that contains the perfect ratio of carbohydrates to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor informed to the BBC. The nutrients and components of milk can reduce up to 18-20 percent of the risk factors that lead to cardiovascular disease. So, the increase...

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