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Presentation of the yearbook on women's leadership in Spain

PROA is a sponsor of the Women's Leadership Yearbook in Spain© which is a document that brings together the most relevant developments that have taken place throughout 2020 in relation to women's leadership. It will be presented on 13 May, Lucía CasanuevaThe Director Partner of PROA, will participate in a round table discussion on the "challenges to female leadership in Spain".

To register for the event do click here.

Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanueva, founding partner of Proa Comunicación, interviews Tomás Epeldegui, CEO of Degussa in Spain, a leading company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has helped Degussa to...

José Antonio Rodríguez Piedrabuena -- Emotional intelligence as early as 1959

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as "Cerebro Interno y Mundo Emocional", "Urdimbre Afectiva y Enfermedad" or "Cerebro Interno y Sociedad", true treatises on the causes of illness and the consequences of upbringing and on the emotional world. In...

-- Is internal communication a fad?

That is the question some people ask themselves, thinking that this is the case and therefore there is no need to invest in it because it will not last. But they are wrong. Internal communication existed before the pandemic (although it is true that the pandemic made it more valuable) and it will continue to exist after...

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive chairman of the Nicolás Correa Group, talks to Valvanuz Serna, managing partner of PROA, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. This video can be reproduced whenever PROA is mentioned as a partner...

Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this...

Stories about our Brains in the Media

"A team of researchers from the Pohang University of Science and Technology in Korea have created some organic nano wires that simulate the functioning of biological synapses; the highways of our brain. The distinction of this advance is that they consume almost the same energy as ours, about 1.23 femtojoules. ....

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