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Presentation of the yearbook on women's leadership in Spain

PROA is a sponsor of the Women's Leadership Yearbook in Spain© which is a document that brings together the most relevant developments that have taken place throughout 2020 in relation to women's leadership. It will be presented on 13 May, Lucía CasanuevaThe Director Partner of PROA, will participate in a round table discussion on the "challenges to female leadership in Spain".

To register for the event do click here.

Digital Media, the New "Drug" for Children

Manfred Spitzer, German professor, director of the Department of Psychiatry at the University Hospital of Ulm and the Center for Transfer of Neurosciences and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning capacity, but rather the opposite". In his opinion, they can have a...

PROA analysis: the debate under examination

The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate...

Communication, a valuable tool for managers and investors in Private Equity

The good times that the Private Equity (PE) sector is currently experiencing, both in Spain and at a global level, signifies an opportunity to add value for Financial Communication. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for...

Artificial and red meat

We are being manipulated by companies interested in denigrating a product in order to sell theirs. It's happening with milk, to sell the so-called vegetable milks, and with meat. Eating meat is providing our health with protein, with most of the nutrients that are essential for our body to function,...

BCG Report - Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap

According to the latest Boston Consulting Group (BCG) report, Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap, the COVID-19 pandemic has demonstrated the importance of innovation excellence in turbulent times. Pharmaceuticals have performed superbly this year, joining tech and software companies that have dominated the rankings in recent years....

From Confinement to Spain 2.0

In pre-confinement Spain, the digitisation of our economic and social reality was being worked on, but without rhythm. The apostles of the physical still found an echo to their arguments, especially in a community where socialisation is an essential part of the character. In a few days we have learned that...

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