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Presentation of the yearbook on women's leadership in Spain

PROA is a sponsor of the Women's Leadership Yearbook in Spain© which is a document that brings together the most relevant developments that have taken place throughout 2020 in relation to women's leadership. It will be presented on 13 May, Lucía CasanuevaThe Director Partner of PROA, will participate in a round table discussion on the "challenges to female leadership in Spain".

To register for the event do click here.

Eduardo Rodríguez Rovira -- A stubborn vaccination

Discouragement sets in when we see that not only are we the developed country with the highest number of deaths per inhabitant due to Covid-19, with the highest rates of economic destruction, the highest unemployment rate and the biggest stock market crash during 2020, but that at the beginning of...

Why spokespersons' training is important

Carlos Salas, Proa Comunicación's trainer, explains seven reasons to understand why spokepersons' training is important. Proa Comunicación offers a spokepersons' training course for any company's situation. It consists of preparing the spokepersons to manage situations where communications' skills are required.  

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National Security in COVID-19

The objective of security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve this, such as property, health, food, communications, etc. To do this, the vulnerabilities of the system to be secured must be determined. This is how the risks can be evaluated and, once these have been assessed, the...

-- Mergers and acquisitions: communication as a success factor

The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone wishing to have a significant influence on the prospects of merger success needs a well-prepared communication strategy....

Alejandro García -- NFTs, a model for certifying the value of things

Alejandro García, co-founder of Art.army, reflects on what NFTs are and why they are revolutionary. Since ancient times, people have given value to the unique, to the scarce. This is why art objects are considered pieces of unquestionable value. Their scarcity and uniqueness make them unique and...

Antonio García Villanueva -- Corporate communication trends for the new era

If there is one thing we can learn from this annus horribilis, it is the importance of being prepared for any situation, both for the expected and the unexpected. In the field of corporate and business communication, we have also had to learn from this unprecedented year, where the focus has been on...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.