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The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la Cierva, Director of Crisis Communication at the agency PROA Comunicación, explains why crisis communication is so important and what the experience of an external consultant in managing a crisis can contribute. In addition, he explains how the Boeing crisis could have been better managed.

Political communication in times of incommunication

Information, over-information, but above all disinformation are inexhaustible sources of sudden and uncritical reflections. Moreover, in a time of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of a single thought and with the speed of a...

Trends in sport for 2020

In the predictions we make about the trends that will mark the coming year, as well as those to come, experience shows us how changeable an environment can be, where what looks like it is going to be the imminent bombshell, suddenly a new technology or event appears, which...

Coronavirus and security in the European Union

Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak...

José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system

We already have more data on why physical exercise lengthens life, rejuvenates the body and leaves us better protected against many diseases. Since we are born, a process of replacement of cells that have finished their useful life begins, through the production of new ones from stem cells, which, by...

Success = the 4 4 brains in action

"Set aside time to know yourself and focus on your purpose. There is no goal too high that with passion, faith and perseverance cannot be reached" Bernardo Stamateas All theories on motivation agree that success lies in our ability to set goals, to have challenges and challenges that we can meet....

A Calm, then Acceleration or Pause before Stagnation?

As has become normal in recent months, interpreting macro data is quite challenging. To follow the abundant amounts of data every day and develop a macro thesis is like building a jigsaw puzzle that is continuously changing its shapes. If this is normally already difficult, in the last few months...

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The Importance of Managing Crisis Communication

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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