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The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la Cierva, Director of Crisis Communication at the agency PROA Comunicación, explains why crisis communication is so important and what the experience of an external consultant in managing a crisis can contribute. In addition, he explains how the Boeing crisis could have been better managed.

José Antonio R. Piedrabuena -- What is happening to us?

For ten thousand years humanity has always been shepherded by various indoctrinations, with that dogmatic certainty of knowing in which direction we have to walk, with its secrets, its elites..., as it is now. The current shepherding forces a Spanish historian to write a book: "Educar en la mentira" ("Educating in lies"),...

Millennials and the Political Role of the EU

The European elections, the formation of Europe and how young people perceive and face these matters, is the main subject of a study endorsed by Vinces, an independent consultant specializing in Public Affairs, presented just a few days ago in Madrid. The preparation of the report "The European Elections from...

Challenges of the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each...

Security and cybersecurity

Nobody nowadays can imagine that in our homes there are no doors with locks of all kinds, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, presence detectors and a thousand other devices that I could go on...

Guillermo Pelayo -- "It is essential to offer peace of mind and patient experience".

Guillermo Pelayo, doctor at Centro Salamanca, explains in a new PROA video the different medical aesthetic solutions and the exclusive methodologies of proven effectiveness of Centro Salamanca. He also highlights the importance of having the latest technologies and a high level of knowledge in order to offer the highest quality...

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

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The Importance of Managing Crisis Communication

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