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The Importance of Managing Crisis Communication

«Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation.» Yago de la Cierva, Director of Crisis Communication at the agency PROA Comunicación, explains why crisis communication is so important and what the experience of an external consultant in managing a crisis can contribute. In addition, he explains how the Boeing crisis could have been better managed.

Pilar Trucios: «If you do not see new things you will always do the same»

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA’s managing partner, about communication and the challenges faced by the media. This video can be reproduced as long as PROA is mentioned as its original source.

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Formula 1 and its communication shortcomings

In these convulsive moments that we are having to live with the closure of stadiums, circuits, pavilions, the postponement or direct cancellation of major sporting events such as the MotoGP and F1 World Cup races, or the postponement or possible cancellation of sports leagues, the European Cup or even the...

—— SOERMAR chooses PROA to lead its communication strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Center and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, places its trust in PROA for the development and execution of your communication strategy. The company,...

Paz Martín: “Siempre que hay una crisis se ralentizan los derechos de las mujeres”

Paz Martín, presidenta de BPW Madrid, analiza en esta entrevista con PROA Comunicación la posición en la que se encuentra la mujer en el mundo empresarial. Admite que “los valores, los principios y el discurso que motivaron la creación de BPW, el lobby de mujeres más influyente del mundo, en...

Rodrigo Rueda: «La industria aseguradora nace para que nos atrevamos a evolucionar»

Rodrigo Rueda, Responsable Desarrollo Negocio Sapiens Iberia, analiza para un nuevo vídeo de PROA el futuro de las aseguradoras, las Insurtech y el papel de la digitalización en el sector de los seguros. Además, en su rol como CEO de Silex Digital, comenta las ventajas y la innovación que supone...

How do our Brains Work?

Rafael Yuste, a Spaniard, at Columbia University in New York City, is studying in a program focused on the brain for ten years in the US. So take a look at the simplifications that are working out there. “It’s a type of exploratory research, like getting to a new continent...

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The Importance of Managing Crisis Communication

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Recibe ideas con criterio

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