Actualidad

The Importance of Managing Crisis Communication

«Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation.» Yago de la Cierva, Director of Crisis Communication at the agency PROA Comunicación, explains why crisis communication is so important and what the experience of an external consultant in managing a crisis can contribute. In addition, he explains how the Boeing crisis could have been better managed.

Los retos de la industria de gestión de activos en un escenario más complejo en los mercados y para el negocio

El reciente evento sobre la industria de gestión de activos, organizado por la Asociación para el Progreso y la Dirección (APD) e Inverco, aportó conclusiones interesantes sobre la salud del sector, las preocupaciones que afectan a la industria, y los desafíos que tiene que afrontar. Con una asistencia superior a...

Pilar Trucios: «If you do not see new things you will always do the same»

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA’s managing partner, about communication and the challenges faced by the media. This video can be reproduced as long as PROA is mentioned as its original source.

...

Informe BCG —— 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

The Wanda Metropolitan Stadium: Achieving Iconic and Unique Brand Status in Record Time

The fact that this stadium, inaugurated in September 2017, was chosen to host the final of the Champions League wasn’t only because of its technological advances, seating capacity, or accessibility facilities. Since the Community of Madrid approved the notion to build a new athletics stadium in 1988 at a location...

Millennials vs. Baby Boomers

When the children of your first classmates start arriving at the company, you may feel some contradictory sentiments. After remeniscing in your pleasant memories of the first professional steps you took, a bell goes off when you realize that those very children you saw years ago cuddled up in cradles,...

Isabel Terroso —— «Our way of dressing reflects how we live in society»

Isabel Terroso, Balel‘s founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel’s philosophy and what her hats are like. 

...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.