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Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that "the sponsorship strategy was brilliant because the memory of the brand has remained unchanged. The public still associates Ferrari's red colour with Marlboro.

Read article: Ferrari's invisible sponsor

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence....

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

Post-COVID 5.0

A crisis (a word derived from the Greek κρισις meaning "to separate" and "to decide") is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early crisis management.

Professional and public person -- Confidential

Communication of disputes

HOW TO RESTORE A DAMAGED REPUTATION IN A COURT CASE...

"The influence scheme has changed because of the crisis of confidence" according to Juan Cardona.

The sixth edition of the "Observatorio Proa de la Comunicación" took place on Monday 19 November. On this occasion, Juan Cardona, Operations Director of Corporate Excellence-Centre for Reputation Leadership, attended the event. Cardona is a member of the State Council for Corporate Social Responsibility (CERSE) and is a member of the Advisory Board of...

Lucía Casanueva -- Farewell to the invisible CEO

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Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article

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