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Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that "the sponsorship strategy was brilliant because the memory of the brand has remained unchanged. The public still associates Ferrari's red colour with Marlboro.

Read article: Ferrari's invisible sponsor

Great reception of the first Observatory of the tenth anniversary of Proa Comunicación

The first Observatory of the year of the tenth anniversary of Proa Comunicación with the Secretary General of Vox, Javier Ortega Smith, has received a great reception from the public. Almost a hundred people gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, who spoke about the...

How to create value in Private Equity through communication

Proa Comunicación has conducted a market study on the communication habits of Private Equity in Spain. To do so, it has analysed the practices of the main GPs, LPs and advisors in the Spanish private equity industry. Despite the fact that communication in the sector has evolved a lot...

-- Lucía Casanueva and Valvanuz Serna Ruiz in the guide of Top Women in Communication

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

"The future of journalism is to be ethical, moral, rigorous and with quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and of quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, participates in a report in the newspaper Expansión on the landing of British American Tobacco (BAT) in McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase for...

The Alicia Koplowitz Foundation presents its XIII Scientific Conference at the headquarters of PROA Comunicación

Leoncio Areal, patron-secretary of the Alicia Koplowitz Foundation, and Dr. María Concepción Guisasola, scientific coordinator of the Foundation, presented the Foundation's XIII Scientific Conference during a press conference held at the headquarters of PROA Comunicación. The conference will be held on 25 and 26 October at the Ilustre Colegio Oficial...

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