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Ana Sánchez de la Nieta: "The Internet and new technologies caught the Media by surprise".

The editor of "Conversaciones con," Ana Sánchez de la Nieta, believes that the Internet and new technologies do not imply a decline in the quality of journalism that is done today, but rather are tools that provide abundant opportunities and possibilities media professionals. This is one of the insights that Sánchez de la Nieta shared during her discussion at the Proa Communication Observatory

 

During the meeting, the journalist evaluated her professional career, pointing out some changes that have taken place in the profession, now more deteriorated than ever, especially by how precarious a journalist's position has become. Such a disruption is also observed through the daily work of professionals, who practice their occupations on many occasions without sufficient means, and through the media which has seen how the Internet and social media had disrupted the conventional model of news production and how this revolution has caught them completely by surprise.

 

On social media, Sánchez de la Nieta emphasizes how it is the best way to "receive feedback" from users in real time. She recognizes how much fake news circulates through these platforms, but for this very reason it is essential that the journalist assumes his/her essential task of checking and verifying the validity and authenticity of information that is diffused through the media.

 

Ortega Smith: "Equality today is a mere declaration of principle".

"Equality today is a mere declaration of principles", proclaimed Javier Ortega Smith, Secretary General of VOX, at the first Observatory of the year of the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held this Monday at the Club Financiero Génova. This forceful statement was made by...

Espinosa de los Monteros analyzes the image of Spain in the Proa Observatory of Communication

"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his speech, he reviewed the...

Ignacio Tena: "Now everything goes online, paper is in a complicated moment".

BBVA's Director of Sponsorship and Content Communication, Ignacio Tena, said at the 10th edition of the Proa Communication Observatory: "Now everything is about the internet. Paper is going through a complicated time. On the internet, a small piece of information flies, it generates a lot of echo. With a simple tweet, we have...

Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

Proa Communicación's Creative Director Ben Kendall has been awarded with the AMPE's (Spain Advertising Media Association) Grand Golden Award in Multimedia for the campaign "Vivo o Muerto" (Alive or Dead), created by the agency McCann for the DGT (General Directorate of Traffic).The category encompasses more than three media granted by...

Post-COVID 5.0

A crisis (a word derived from the Greek κρισις meaning "to separate" and "to decide") is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early crisis management.

Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa is categorical about the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.