Actualidad

Ana Sánchez de la Nieta: «The Internet and new technologies caught the Media by surprise»

The editor of «Conversaciones con,» Ana Sánchez de la Nieta, believes that the Internet and new technologies do not imply a decline in the quality of journalism that is done today, but rather are tools that provide abundant opportunities and possibilities media professionals. This is one of the insights that Sánchez de la Nieta shared during her discussion at the Proa Comunicación Observatory

 

During the meeting, the journalist evaluated her professional career, pointing out some changes that have taken place in the profession, now more deteriorated than ever, especially by how precarious a journalist’s position has become. Such a disruption is also observed through the daily work of professionals, who practice their occupations on many occasions without sufficient means, and through the media which has seen how the Internet and social media had disrupted the conventional model of news production and how this revolution has caught them completely by surprise.

 

On social media, Sánchez de la Nieta emphasizes how it is the best way to «receive feedback» from users in real time. She recognizes how much fake news circulates through these platforms, but for this very reason it is essential that the journalist assumes his/her essential task of checking and verifying the validity and authenticity of information that is diffused through the media.

 

La auditoría de riesgos, una inversión rentable

No hay día que abramos la versión online de cualquier diario, y no nos encontremos con una crisis reputacional: una empresa, una institución pública, una organización cultural o una ONG acusada de comportamiento ilegítimo. Algunos de los problemas que deben afrontar son de carácter técnico: una fuga tóxica, un accidente...

Proa Comunicación collaborates with the XIV Edition of the HANDS Charity Auction

Proa Comunicación will again participate in the Hands 2018 charity auction for the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on December 4th in Madrid (Casa Club C/Pinar 17), and the entire proceeds will go to...

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organized Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens´ spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

Asunción Velasco, de PwC: “Estamos potenciando la figura de los embajadores digitales de marca”

La responsable de comunicación 02128 cash advance interna de PricewaterhouseCoopers (PwC), Asunción Velasco, ha señalado en la octava edición del Observatorio Proa de la Comunicación: “Queremos que todos los empleados de PwC sean embajadores de nuestra marca”. Concretamente, cuentan ya con unos 130 embajadores digitales de la consultora. “Son gente...

Proa Comunicación, Madrid SnowZone and RFEDI, organize the II National Snow Sports Awards

Proa Comunicación, in collaboration with Madrid SnowZone and RFEDI-Spainsnow, organized the II National Snow Sports Awards, held last Friday November, 16th in the only indoor snow track in Spain. This gala served, for the second consecutive year, to pay tribute to the sector and its members: runners of today and...

Mario Garcés —— Transición

El autor denuncia una causa general contra el espíritu de la Transición a manos de una izquierda que, según denuncia, se sirve de una memoria histórica manipulada Estoy convencido que más de la mitad de los nuevos pensantes que opinan sobre el papel de Martín Villa en la Transición y...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.