Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.
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Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.
Ontier Selects Proa Comunicación to Produce its Corporate Video
Ontier, international law firm located in fourteen countries, has trusted in Proa Comunicación to create their corporate video. In it, Proa has embodied what Ontier represents, a firm offering what every client is looking for: a legal partner for your business that will treat your problems like their own, that...
Antonio Belmonte at the Proa Observatory: "Communication must be where the information is".
Antonio Belmonte, Director of External Communication at Deloitte, defended with this forceful phrase the need for communication directors to form part of the management committees of companies in a new session of the Proa Observatory. On this occasion, the presentation was dedicated to 'Communication at Deloitte:...
Proa Comunicación participates in the edition of the book "Historia de la Banca Privada en España: Creadores de Prosperidad" (History of Private Banking in Spain: Creators of Prosperity).
Proa Comunicación has been one of the companies that has collaborated in the edition and production of the book "Historia de la Banca Privada en España: Creadores de Prosperidad" (History of Private Banking in Spain: Creators of Prosperity), which was presented at a recent event at the Casino de Madrid.....
Keys to communication in foundations
María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, they have been wrongly perceived as...
Millennials and the political role of the EU
The European elections, the construction of Europe and how the younger generations perceive and deal with these issues has been the subject of a study promoted by Vinces, an independent consultancy specialising in Public Affairs, and presented a few days ago in Madrid. The preparation of the report "European elections from a European perspective" was...
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