Communication and creative strategy

Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an accident...

The "story" format popularised by platforms such as Instagram, although Snapchat did it previously, has been transferred to other networks such as Twitter and LinkedIn. Our Digital Area Manager, Bárbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne.....

Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition,...

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so...

Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "convert our country into a...

Construction has played a key role in the advancement of civilisation. Medicine would not have advanced as far without hospitals, world trade would not have developed without transport infrastructures and people would not have been able to thrive around urban centres without transport networks and...