Communication and creative strategy

Why is it now more difficult to recognise The Truth if our knowledge of who we are is so much greater than it has ever been? Does being more informed today mean being better informed? The problem of misinformation has taken its place today as something that seems to...

"Having the last word does not mean having the truth," said Pilar Urbano, presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not reading the last three pages to avoid falling in melancholy. These are...

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

It is ironic, to say the least, that only a few weeks ago we considered the Steven Spielberg vs. Netflix conflict to be over and, just a few days later, the director headed the genuine spot for what will be his biggest competitor. The fact that Spielberg's face in the very foreground kicks off the new...

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

The BCG Henderson Institute and Harvard Business School presented Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast based on the perceptions of 6,500 business leaders and 11,000 middle-skill workers about the future of work. During times in which...