Communication and creative strategy

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

What is happiness? Based on this question, a provocative one for today's times, Lucía Casanueva, managing partner of PROA Comunicación, develops an interesting concept in an article published this Thursday in the ABC newspaper. It is "feliciDAR", the term that gives the reflection its title, and which refers to...

Isabel Díaz Ayuso has resoundingly won the elections held in the Community of Madrid. The Partido Popular candidate won 65 seats, more than double the 30 she had in this legislature. Ayuso is just four seats short of an absolute majority, which no poll...

Firms from the publishing and artistic world such as TF Artes Gráficas, Proa Comunicación, Sensory Sounds have shown their support for the exhibition-auction of the In Movement Foundation: 4 Ugandan Contemporary Artists. The aim of this initiative is entirely charitable; it seeks to raise funds for art education projects developed by In Movement....