News

Juan Antonio Samaranch reviews the Olympic news in 'Objetivo Tokio'.

Proa Comunicación has managed the last interview of the vice president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the program of the channels Teledeporte and Canal 24 Horas 'Objetivo Tokio', a weekly chapter of ten minutes dedicated to sports competitions annuals with the participation of the athletes who received a scholarship in the ADO Plan, their preparation, rivals, medal options and the technical aspects of the sports discipline.

Samaranch has analyzed in this program the main novelties of the next Olympic Games of 2020 to be held in Tokyo, the importance of intelligence and technology in the Olympic system, the different tools used in the fight against doping, or the memory to the Olympic Games of Barcelona 92 '.

EAE Business School interviews Álvaro Ramos Izquierdo, consultant for Proa Comunicación

Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Communication and Digital Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that...

The Luca de Tena Foundation renews the portal of the Laboratory to deepen trends and journalistic training

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so...

Branded content and brand journalism: companies with their own voice in the digital agora

Not so long ago, talk of new forms of disintermediated communication by companies was a fast track to being declared anathema by the guardians of journalistic and communicational essences. How could companies dare to propose the occupation of spaces traditionally reserved for the media...?

Proa Comunicación hosts the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

Spanish media are still not transparent

Spanish media groups are still not aware of the risks that currently affect their credibility and editorial independence. This is the main conclusion of the report "Primera Plana: Informe de transparencia y buen gobierno sobre la credibilidad e independencia de los grupos de comunicación", prepared by the Fundación Compromiso...

Lucía Casanueva -- Tamara Falcó and the 20 "S's" of popular communication

In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain appeared with a...

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Juan Antonio Samaranch reviews the Olympic news in 'Objetivo Tokio'.

More conversations, more ideas, more PROA. Follow us on our networks.

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