Juan Antonio Samaranch reviews the Olympic news in 'Objetivo Tokio'.

Isabel Díaz Ayuso has resoundingly won the elections held in the Community of Madrid. The Partido Popular candidate won 65 seats, more than double the 30 she had in this legislature. Ayuso is just four seats short of an absolute majority, which no poll...

Knowing the criteria of the European Union allows us to foresee the lines of action of the Spanish Government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Administration...

I have already set out the basic principles and golden rules governing crisis communication, but one has broken out and it is the critical moment to act on the theory. What should be done at that moment? What should be the first steps to take? Because there is no...

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies...

In a crisis communication case, the most important thing is transparency of information and a truthful response to the media and to society. Companies and institutions, large and small, must be prepared for a crisis. That is why it is essential to have a prepared crisis protocol....