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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

Dircomfidential has echoed the Proa Communication Observatory that was held on 10 May with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the general, regional and municipal elections, which will take place on Sunday 26 May.

The presence of politicians in this type of meetings is proof of the growth that the area of Public Affairs is experiencing within communication agencies, which seek to become a fundamental part of the public debate that is generated in society, especially at election time. As Lucía Casanueva, managing partner of Proa Comunicación, explains in the article, the aim of these actions is to generate "a fruitful dialogue with business people", in which "the politician does not resort to the typical argument".

You can access the video with Martínez-Almeida here.

Jaume Giró highlights the value of reputation in Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlight in Economic News the importance of reputation in corporations. "In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when...

The Minister of Education participates in the Proa Observatory: "evaluation is fundamental to achieve excellence".

The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: a...

"Gold is a form of money that may even deserve to be called the ultimate means of payment".

Degussa chief economist Thorsten Polleit says low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers for the European economy Low interest rates, high debt, political instability, "not forgetting...

Rebuilding Spain, with Ana Pastor

Ana Pastor, Vice-President of the Spanish Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated on Thursday 23 July the first post-COVID PROA Observatory with a talk on the activity and results of the commission, whose documents were submitted to a vote on...

Lucía Casanueva -- Listening to be

PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an awkward meal....

Merry chooses Proa Comunicación to help define its strategic messages

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate...

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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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