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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

Dircomfidential has echoed the Proa Communication Observatory that was held on 10 May with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the general, regional and municipal elections, which will take place on Sunday 26 May.

The presence of politicians in this type of meetings is proof of the growth that the area of Public Affairs is experiencing within communication agencies, which seek to become a fundamental part of the public debate that is generated in society, especially at election time. As Lucía Casanueva, managing partner of Proa Comunicación, explains in the article, the aim of these actions is to generate "a fruitful dialogue with business people", in which "the politician does not resort to the typical argument".

You can access the video with Martínez-Almeida here.

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

Proa Comunicación hosts the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

Diversification and business focus, values of specialised asset management communication

According to Inverco figures, the Collective Investment Institutions (CIIs) market in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume in CIIs (investment funds, pension funds, SICAVs, mutual funds, pension funds,...

Juan Antonio Samaranch: "The Olympic Games generate 5.7 billion euros in revenue".

The headquarters of the Col-legi d'Economistes de Catalunya (CEC) in Barcelona hosted last Thursday 13 July the conference "Challenges of Olympism in the 20th century" by the vice-president of the International Olympic Committee (IOC) Juan Antonio Samaranch, coinciding with the 25th anniversary of the Barcelona'92 Olympic Games.

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Communication and customer experience

The emergence of customer relationship trends in recent years is mainly due to the rapid evolution of the market. The emergence of new business models and new ways of marketing them has changed not only the employment and professional landscape, but also the way in which the business...

Keys to communication in foundations

María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, they have been wrongly perceived as...

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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

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