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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

Dircomfidential has echoed the Proa Communication Observatory that was held on 10 May with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the general, regional and municipal elections, which will take place on Sunday 26 May.

The presence of politicians in this type of meetings is proof of the growth that the area of Public Affairs is experiencing within communication agencies, which seek to become a fundamental part of the public debate that is generated in society, especially at election time. As Lucía Casanueva, managing partner of Proa Comunicación, explains in the article, the aim of these actions is to generate "a fruitful dialogue with business people", in which "the politician does not resort to the typical argument".

You can access the video with Martínez-Almeida here.

Communication, a valuable tool for Private Equity managers and investors

The good moment that the Private Equity (PE) sector is experiencing, both in Spain and globally, is an opportunity for financial communication to add value. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for investors, and...

Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest

Formula 1 went through a measles 40 years ago similar to the one that European professional football is now suffering from with the introduction of the Super League. In that clash between 'commercialists' and 'federationists', neither side emerged victorious, forcing both sides to compromise. Will the same thing happen now? Formula 1 has...

Yago de la Cierva: "Crises affect all companies, not only badly managed ones".

"Crises affect all companies, not just poorly managed ones", warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke about the...

-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

The 'Instituto Palacios', a private reference centre specialised in women's health and medicine, places its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the 'Instituto Palacios' is directed by Dr. Santiago Palacios, also president of the Spanish private gynecology section and the...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence....

Public Speaking Course in English

Pablo Carbajosa, teacher of the Public Speaking in English course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the primary aspects of the art of public speaking in English, this course is based on the...

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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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