The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

The Communication Markets and Companies Research Group (GIMEC) of the Faculty of Communication of the University of Navarra has presented a study entitled "Identification of the reasons for consumption of fiction and entertainment audiovisual content in the Spanish market". Its conclusions have been grouped...

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are becoming increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a...

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

The President of Red Eléctrica de España and former Minister of Public Administration, Jordi Sevilla, reviewed the 'Current State of Spain' at the Proa Comunicación Observatory held on Tuesday, February 5 at the Deusto Business School. "In Spain, the idea of public interest has been lost," he lamented. This concern...