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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

Dircomfidential has echoed the Proa Communication Observatory that was held on 10 May with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the general, regional and municipal elections, which will take place on Sunday 26 May.

The presence of politicians in this type of meetings is proof of the growth that the area of Public Affairs is experiencing within communication agencies, which seek to become a fundamental part of the public debate that is generated in society, especially at election time. As Lucía Casanueva, managing partner of Proa Comunicación, explains in the article, the aim of these actions is to generate "a fruitful dialogue with business people", in which "the politician does not resort to the typical argument".

You can access the video with Martínez-Almeida here.

Organising success at the World Snowshoe Championship

The World Championship of Snowshoes has closed with a resounding success the agenda of activities programmed in the region of Liébana between the 2 and 4 March. The race for the world title of snowshoes, of which Proa Comunicación has been a partner, was the main demand for the organization of the...

Not everything goes

Impostors who impersonate other people's identities, politicians who lie continuously and shamelessly, CEOs, executives and employees who do whatever it takes to stay in their positions, whatever the cost, thinking only of their own interests and not in the interests of their teams and...

"The most diverse organisations have a competitive advantage in their markets".

"The most diverse organisations have a competitive advantage in their markets", said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the 'Report to promote the creation of value and equality in companies: proposals to move forward', which was supported by...

"Gold is a form of money that may even deserve to be called the ultimate means of payment".

Degussa chief economist Thorsten Polleit says low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers for the European economy Low interest rates, high debt, political instability, "not forgetting...

Degussa

Leadership and corporate positioning

CONVERTING INVESTMENT IN GOLD INTO A MATTER OF CONFIDENCE...

Workers: Optimists about the Future of Work

The BCG Henderson Institute and Harvard Business School presented Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast based on the perceptions of 6,500 business leaders and 11,000 middle-skill workers about the future of work. During times in which...

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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

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