Lucía Casanueva -- Loneliness does not understand cookies

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

Coinciding with the opening of our new offices, located on Gran Vía 39 first floor, Proa Comunicación has resumed the celebration of the Communication Observatories in which, as you know, we address current issues with a relevant speaker. Well, the thirteenth edition of the Proa Observatory of...

We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers, who have to...

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

The first observatory of the year celebrated the tenth anniversary of Proa Comunicación, presenting the Secretary-General of the Vox political party, Javier Ortega Smith, as keynote speaker. The recent observatory has been remarkably well received by the public. Almost a hundred attendees gathered at the Club Financiero Génova in Madrid...