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The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America.

Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to its presence in Spainit maintains presence in major Latin American countries, such as Mexico, Colombia, Ecuador, Chile, Peru, Brazil and Argentina, as well as in the United States.

GSS has a management team with more than 25 years of experience in the sector and develops integrated solutions through all contact channels. One of its main objectives is to lead, in the international arena, in offering customer management in real time in an integral and multi-channel manner based on innovative solutions.

In addition, it belongs to the Spanish Association of Customer Experience Companies (CEX), which brings together the most important companies in the Contact Center and Customer Service sectors in Spain.

Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".

The fifth edition of the "Observatorio Proa de la Comunicación" was held on Monday 12 November. On this occasion, the guest speaker was Luis de Vega, former correspondent of the ABC newspaper in the Maghreb, special envoy to many international conflicts, with special emphasis on those occurring on the African continent, and...

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

Inmaculada Mardones: "The most important tribunes or operations are still published first on paper rather than online".

On Friday 26 October, the third edition of the "Proa Communication Observatory" was held. On this occasion, the guest speaker was Inmaculada Mardones, former editor-in-chief of "El País" and Director of Communications at the Ministry of Public Works under Magdalena Álvarez. Mardones holds a degree in Communication...

PROA Report -- A Dummies' Guide to the European Funds

Knowing the criteria of the European Union allows us to foresee the lines of action of the Spanish Government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Administration...

-- Activa Global Flexible SICAV relies on PROA to manage its communication strategy

Activa Global Flexible SICAV, a Collective Investment institution registered with the National Securities Market Commission, has chosen PROA to provide specialized financial communication services, in order to strengthen its position in the Spanish market, in the investor segment institutional, UHNWI and HNWI. The managers of Activa Global Flexible SICAV invest...

Roberto Ruiz Ballesteros -- Dispute communication: truth and appearance of the judicial process

Individuals and companies subject to legal proceedings face two problems. The first is caused by the investigation itself by prosecutors and magistrates and, above all, by its potential consequences. The courts must decide whether there is sufficient evidence to convict them and determine what the penalty should be, which is a...

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The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

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