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The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America.

Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to its presence in Spainit maintains presence in major Latin American countries, such as Mexico, Colombia, Ecuador, Chile, Peru, Brazil and Argentina, as well as in the United States.

GSS has a management team with more than 25 years of experience in the sector and develops integrated solutions through all contact channels. One of its main objectives is to lead, in the international arena, in offering customer management in real time in an integral and multi-channel manner based on innovative solutions.

In addition, it belongs to the Spanish Association of Customer Experience Companies (CEX), which brings together the most important companies in the Contact Center and Customer Service sectors in Spain.

Proa Comunicación Sponsors the "Corporate Governance and Gender Diveristy" Awards

Proa Comunicación is sponsoring the "Corporate governance and gender diversity" awards organized by the Women Forward Foundation and will take place October 28th, from 19 to 23 hours, at the Italian Embassy. The awards were created to distinguish the companies and institutions that have integrated an exceptional level of gender...

Current challenges in private banking and keys to effective business communication

The private banking business in Spain continues to be an attractive niche for the financial sector. According to the consultancy firm DBK, at the end of 2017 the assets under management of clients with financial assets of at least 300,000 euros amounted to 450,000 million euros. A group of almost 400,000...

Juan Ramón Corpas -- Communication: an exercise in funambulism

Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients with the aim of...

Millennials and the political role of the EU

The European elections, the construction of Europe and how the younger generations perceive and deal with these issues has been the subject of a study promoted by Vinces, an independent consultancy specialising in Public Affairs, and presented a few days ago in Madrid. The preparation of the report "European elections from a European perspective" was...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

Bárbara Yuste, Digital Communication Director of Proa Comunicación, recognized among 100 Women with Communicative Talent

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

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The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

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