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The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America.

Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to its presence in Spainit maintains presence in major Latin American countries, such as Mexico, Colombia, Ecuador, Chile, Peru, Brazil and Argentina, as well as in the United States.

GSS has a management team with more than 25 years of experience in the sector and develops integrated solutions through all contact channels. One of its main objectives is to lead, in the international arena, in offering customer management in real time in an integral and multi-channel manner based on innovative solutions.

In addition, it belongs to the Spanish Association of Customer Experience Companies (CEX), which brings together the most important companies in the Contact Center and Customer Service sectors in Spain.

Pablo de Villota -- Fernando Alonso and the difficulties for sportsmen to succeed with their own clothing brand

Fernando Alonso has sold his clothing brand Kimoa's 70% to US company Revolution Brands to give it the international boost it needs. Kimoa, the sports-inspired clothing and sunglasses brand created four years ago, was struggling to get off the ground. Despite the impressive momentum...

PROA Report -- US Elections 2020

The presidential elections are filled with uncertainty following the first results. PROA analyses the context and how the victory of the Republican or Democrat will affect the future of Spain. DOWNLOAD

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The 10 magic questions in crisis communication

I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises are unannounced, the initial tendency is to get swept up in the crisis....

Proa Comunicación and Deusto Business School organise a leadership lunch with Olga Cuenca

Top Comunicación, the leading portal in the communication sector, has echoed the intervention of Olga Cuenca, former president of Llorente y Cuenca, in the Leadership Lunches organised by Proa Comunicación at Deusto Business School, in which she spoke about her professional career. "The secret...

Fidentiis Gestión entrusts Proa Comunicación to Develop its Communication Strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación to develop its communication strategy in Spain, with the aim of reinforcing its differential position as a manager specialising in active and flexible management, which achieves attractive and sustained returns in the long run, starting from its own...

The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in an article published in El Confidencial, which deals with the controversial issue of false sponsorships in Formula 1. Regarding the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota assures: "They made mistakes...

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