News

ASTI Mobile Robotics

LAUNCH OF THE ZENZOE ROBOT

Sector Technological, Sanitary

Responsible Lucia Casanueva, Valvanuz Serna, Bárbara Yuste, Fernando Pérez-Montero

Challenge

In order to guarantee COVID-19-free spaces, ASTI Mobile Robotics developed a COVID-19 viral load neutralising robot equipped with ultraviolet lamps created by BOOS Technical Lighting during the confinement stage. The device disinfects the environment through which it has circulated, destroying 99% of the germs, due to the light's ability to reach any surface and in record time.

The aim was to showcase ZenZoe as the reference system in the fight against the virus, highlighting its effectiveness and non-toxicity. Until now, the methods used in this work were based on the use of chemical and highly polluting products. The robot developed by the two companies from Castilla y León allows the area to be disinfected in minutes, leaving no residue, and providing greater respiratory safety for users.

Solution

Even with this potential, there were already some devices with ultraviolet light on the market, which posed a greater challenge for positioning the product. A very powerful strategy was then proposed in the field of information relations, focused on achieving the greatest possible presence of the project in the media, both general and specialised, with the aim of highlighting the enormous capabilities of the robot and, consequently, generating the necessary credibility to facilitate the positioning of this pioneering technological initiative in the market, as well as that of its promoters. The presence in the media consisted of the preparation of different informative materials such as press releases, in-depth reports, analyses and opinion articles. Interviews were also arranged with ZenZoe managers in order to position the robot in the media and public opinion. The focus of these actions was on general, national and regional media, as well as economic media and sectors of interest to the two development companies.

Results

The effectiveness of the robot in the fight against COVID-19 and the notoriety received by its presence in the media has allowed ZenZoe to become the benchmark automated disinfectant solution for both the public and private sectors, not only in the Spanish market, but also in the German and French markets, with production being committed for several months in view of the economic reopening.

PROA Comunicación Will Manage the Madrid VAT Forum 2020

Proa Comunicación will manage the communication of the Madrid VAT Forum 2020, the second edition of this congress, which will be held in February 2020, will address the new and different aspects of this European tax. The event is organized by the firm, directed by Fernando Matesanz, specialized in Spanish...

Communication, a lever for private banking growth

One of the greatest challenges facing financial communication professionals is to help private banking institutions achieve their business objectives. A challenge that, after more than 20 years of managing the reputation of private banking entities, asset managers, brokers and insurance companies, has become a challenge that...

Lucía Casanueva -- Tamara Falcó and the 20 "S's" of popular communication

In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain appeared with a...

Branded content, an efficient tool for business communication

Digitalisation has transformed the way companies communicate their brand and product image. Because it makes communication bidirectional, allowing the company to optimise its actions to the maximum, as it has the capacity to analyse the target, the resources allocated to each of its products and services, and the...

-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria

Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. Employees...

Lucía Casanueva--Listening with the eyes

We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats that...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.