News

ASTI Mobile Robotics

LAUNCH OF THE ZENZOE ROBOT

Sector Technological, Sanitary

Responsible Lucia Casanueva, Valvanuz Serna, Bárbara Yuste, Fernando Pérez-Montero

Challenge

In order to guarantee COVID-19-free spaces, ASTI Mobile Robotics developed a COVID-19 viral load neutralising robot equipped with ultraviolet lamps created by BOOS Technical Lighting during the confinement stage. The device disinfects the environment through which it has circulated, destroying 99% of the germs, due to the light's ability to reach any surface and in record time.

The aim was to showcase ZenZoe as the reference system in the fight against the virus, highlighting its effectiveness and non-toxicity. Until now, the methods used in this work were based on the use of chemical and highly polluting products. The robot developed by the two companies from Castilla y León allows the area to be disinfected in minutes, leaving no residue, and providing greater respiratory safety for users.

Solution

Even with this potential, there were already some devices with ultraviolet light on the market, which posed a greater challenge for positioning the product. A very powerful strategy was then proposed in the field of information relations, focused on achieving the greatest possible presence of the project in the media, both general and specialised, with the aim of highlighting the enormous capabilities of the robot and, consequently, generating the necessary credibility to facilitate the positioning of this pioneering technological initiative in the market, as well as that of its promoters. The presence in the media consisted of the preparation of different informative materials such as press releases, in-depth reports, analyses and opinion articles. Interviews were also arranged with ZenZoe managers in order to position the robot in the media and public opinion. The focus of these actions was on general, national and regional media, as well as economic media and sectors of interest to the two development companies.

Results

The effectiveness of the robot in the fight against COVID-19 and the notoriety received by its presence in the media has allowed ZenZoe to become the benchmark automated disinfectant solution for both the public and private sectors, not only in the Spanish market, but also in the German and French markets, with production being committed for several months in view of the economic reopening.

Grand Reception of Proa Comunicación's first 10-year Anniversary Observatory

The first observatory of the year celebrated the tenth anniversary of Proa Comunicación, presenting the Secretary-General of the Vox political party, Javier Ortega Smith, as keynote speaker. The recent observatory has been remarkably well received by the public. Almost a hundred attendees gathered at the Club Financiero Génova in Madrid...

Proa Comunicación brings its independent and personalised consulting label to Levante

PROA Communication takes another step in the expansion of its services arriving in the Valencian Community with the help of journalist Rocío Hidalgo. The Consultantcy expands its offer of corporate and business communication with its characteristic personal dedication by providing unique and expert partners. From now on, in the Valencian...

How to create value in Private Equity through communication

Proa Comunicación has conducted market research on the communication habits of private equity firms in Spain. The study analysed the practices of the main GPs, LPs and advisors of the Spanish private capital industry. Our analysis concluded that despite the fact that the communication of the sector has evolved significantly...

Ontier Selects Proa Comunicación to Produce its Corporate Video

Ontier, international law firm located in fourteen countries, has trusted in Proa Comunicación to create their corporate video. In it, Proa has embodied what Ontier represents, a firm offering what every client is looking for: a legal partner for your business that will treat your problems like their own, that...

José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, has highlighted the responsibility of the Dircom in the management of the reputation of his organisation in order to become a true "guardian" of reputation, a very precious asset for...

-- Myriam Gómez, appointed Financial Communication Manager at PROA

PROA, a communications and reputation management consultancy, strengthens its team with the incorporation of Myriam Gómez as director of Financial Communication inside the firm. With a degree in Economics and Business from CUNEF, Myriam is an expert in communication and corporate reputation and has more than 20 years of professional...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.