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Successful Organization of the XIV Jornadas Científicas de la Fundación Alicia Koplowitz

Proa Comunicación has once again successfully organised the XIV Scientific Conference of the Alicia Koplowitz Foundation held on October 24 and 25 at Mutua Madrileña. Conference attendance as well as media coverage has been even more excellent this edition. During the last day, Alicia Koplowitz, president of the foundation, a total amount of 400,000 euros in aid to eight research projects concerning children and adolescents' psychiatry and neurosciences and neuropediatrics.

In this year's edition, 74 research projects opted for grants, of which 42 were from Psychiatry, 21 from Neurosciences and 11 from Neuropediatrics. Three External Evaluation Courts were responsible for examining them and making the selection. The Research Aid is aimed at teams that develop their work in hospitals, universities or Spanish research centres, in collaboration or without national or foreign teams. As an essential requirement, there must be a Spanish principal researcher linked to one of these centres during the two years of the project's duration, who will be the sole recipient of the grant.

Communication and creative strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

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PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

Pablo de Villota -- Communication lessons that Formula 1 and Marc Gené could give to Alberto Garzón

It is not the first time that when the Minister for Consumer Affairs, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were...

PROA Report -- A Dummies' Guide to the European Funds

Knowing the criteria of the European Union allows us to foresee the lines of action of the Spanish Government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Administration...

ABC reports on the Proa Communication Observatory

The national newspaper ABC, has published in today's edition a report on the Observatorio Proa de la Comunicación, held yesterday and whose speaker was Antonio Belmonte, Director of External Communication at Deloitte, who focused his speech on the importance of communication as a tool for...

The four basic principles of crisis communication

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....

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Successful Organization of the XIV Jornadas Científicas de la Fundación Alicia Koplowitz

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