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Successful Organization of the XIV Jornadas Científicas de la Fundación Alicia Koplowitz

Proa Comunicación has once again successfully organised the XIV Scientific Conference of the Alicia Koplowitz Foundation held on October 24 and 25 at Mutua Madrileña. Conference attendance as well as media coverage has been even more excellent this edition. During the last day, Alicia Koplowitz, president of the foundation, a total amount of 400,000 euros in aid to eight research projects concerning children and adolescents' psychiatry and neurosciences and neuropediatrics.

In this year's edition, 74 research projects opted for grants, of which 42 were from Psychiatry, 21 from Neurosciences and 11 from Neuropediatrics. Three External Evaluation Courts were responsible for examining them and making the selection. The Research Aid is aimed at teams that develop their work in hospitals, universities or Spanish research centres, in collaboration or without national or foreign teams. As an essential requirement, there must be a Spanish principal researcher linked to one of these centres during the two years of the project's duration, who will be the sole recipient of the grant.

Keys to communication in foundations

María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, they have been wrongly perceived as...

The ACS successfully celebrates the first edition of its awards with the support of PROA Comunicación

The Spanish Association of Consultancy Firms (AEC) held the award ceremony for the first AEC Tech Innovation Awards with a great event at the Ritz Hotel in Madrid. These awards were created to distinguish digital transformation projects at the service of society. PROA Comunicación has accompanied the AEC during the...

Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

Valvanuz Serna Ruiz -- The importance of customer immersion

Anyone who has prepared a proposal for a communication plan for a potential client has started their presentation with the so-called "Situation Analysis", which is the section used to describe the company and the products or services it offers to the market. This is completed with information...

"The future of journalism is to be ethical, moral, rigorous and with quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and of quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

Thorsten Polleit expects the gold price to rise by 10% in 2018

Professor Thorsten Polleit, Chief Economist at Degussa, Europe's leading investment gold trading company, forecasts that the price of the precious metal will increase by 10% over the course of 2018 and estimates that the evolution of the Spanish economy will be positive this year.....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.