News

  • News
  • 30 April 2019
  • 1 min. reading time

Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

Proa Communicación's Creative Director Ben Kendall has been awarded with the AMPE's (Spain Advertising Media Association) Grand Golden Award in Multimedia for the campaign "Vivo o Muerto" (Alive or Dead), created by the agency McCann for the DGT (General Directorate of Traffic).The category encompasses more than three media granted by the Advertising Media Association of Spain.

This is an excellent recognition for Warren Films, Ben Kendall's producers who have been responsible for the production of all spots of the campaign.

Diageo Spain -- Johnnie Walker

Sports sponsorship management
ANTICIPATING REGULATORY PREJUDICE, DRINK IN MODERATION...
  • News
  • 2 min. reading time

Manuel Conthe, protagonist of the Proa Communication Observatory

Coinciding with the opening of our new offices, located on Gran Vía 39 first floor, Proa Comunicación has resumed the celebration of the Communication Observatories in which, as you know, we address current issues with a relevant speaker. Well, the thirteenth edition of the Proa Observatory of...

  • News
  • 2 min. reading time

Merry chooses Proa Comunicación to help define its strategic messages

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate...

  • News
  • 1 min. reading time

How to create value in Private Equity through communication

Proa Comunicación has conducted a market study on the communication habits of Private Equity in Spain. To do so, it has analysed the practices of the main GPs, LPs and advisors in the Spanish private equity industry. Despite the fact that communication in the sector has evolved a lot...

  • News
  • 4 min. reading time

VINCI Autoroutes Foundation

COMMUNICATION OF THE XI RESPONSIBLE DRIVING BAROMETER Service Leadership and corporate positioning Responsible Automotive Sector Lucia Casanueva, Valvanuz Serna, Fernando Pérez-Montero, Candela Gómez Challenge The objective of the campaign was to communicate the results of the XI Responsible Driving Barometer of the VINCI Autoroutes Foundation, which has been developed by the VINCI Autoroutes...

  • News
  • 1 min. reading time

Ten keys to understanding the consumption of audiovisual content in Spain

The Communication Markets and Companies Research Group (GIMEC) of the Faculty of Communication of the University of Navarra has presented a study entitled "Identification of the reasons for consumption of fiction and entertainment audiovisual content in the Spanish market". Its conclusions have been grouped...

  • News
  • 7 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.