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Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

Proa Communicación's Creative Director Ben Kendall has been awarded with the AMPE's (Spain Advertising Media Association) Grand Golden Award in Multimedia for the campaign "Vivo o Muerto" (Alive or Dead), created by the agency McCann for the DGT (General Directorate of Traffic).The category encompasses more than three media granted by the Advertising Media Association of Spain.

This is an excellent recognition for Warren Films, Ben Kendall's producers who have been responsible for the production of all spots of the campaign.

Roberto Ruiz Ballesteros -- Villarejo's post-truth

On 20 October, the retired policeman under investigation in the Tandem case, José Villarejo, once again made a mess of things from the pulpit that the MPs gave him in Congress. He claimed in the framework of the investigation commission of the Kitchen case that Spanish spies secretly injected hormones into...

Communication, a valuable tool for Private Equity managers and investors

The good moment that the Private Equity (PE) sector is experiencing, both in Spain and globally, is an opportunity for financial communication to add value. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for investors, and...

Proa Comunicación participates in the meeting of Fuencisla Clemares in FEDEPE

The managing partners of Proa Comunicación have participated in the FEDEPE Meetings-Colloquium Cycle. On this occasion, Fuencisla Clemares, general director for Google Spain and Portugal was presented with the FEDEPE Leadership Award for Female Directors 2017. "The beginning is the most important part of any task" said Ana Bujaldón, president of FEDEPE....

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

Successful Organization of the XIV Jornadas Científicas de la Fundación Alicia Koplowitz

Proa Comunicación has once again successfully organised the XIV Scientific Conference of the Alicia Koplowitz Foundation held on October 24 and 25 at Mutua Madrileña. Conference attendance as well as media coverage has been even more excellent this edition. During the last day, Alicia Koplowitz, president of the foundation, a...

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Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

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More conversations, more ideas, more PROA.
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