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Merry chooses Proa Comunicación to help define its strategic messages

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate with a very experiential vision. At the moment, they work mainly in the Iberian Peninsula, France and China.

Their completed projects include: the Lorca and Lleida hotels, several hotels in the Vincci chain (Bilbao, Lisbon, Seville, Sintra), the Villaitana Meliá Rooms hotel in Benidorm, the Playa Mujeres hotel (Mexico) or the hotels Galleon and Carthage of Ibiza, as well as the common areas of ICON Casona 1900 and the Divino Pastor tourist apartments, both of which are located in Madrid.

Proa Comunicación applied its methodology to determine the company's positioning through the analyzing all of its departments. With these findings, Proa has created the storytelling and strategic messages that define it.

Crisis communication: immediacy, yes; accuracy, yes.

In a crisis communication case, the most important thing is transparency of information and a truthful response to the media and to society. Companies and institutions, large and small, must be prepared for a crisis. That is why it is essential to have a prepared crisis protocol....

The VINCI Autoroutes Foundation trusts in Proa for the communication of the 5th edition of the European Barometer of responsible driving

The VINCI Autoroutes Foundation relies on Proa Comunicación for the communication of the 5th edition of the European Barometer of Responsible Driving, which will present its results in April. As every year, the foundation carries out a large survey of European drivers from 11 countries of the European Union to...

Ten keys to understanding the consumption of audiovisual content in Spain

The Communication Markets and Companies Research Group (GIMEC) of the Faculty of Communication of the University of Navarra has presented a study entitled "Identification of the reasons for consumption of fiction and entertainment audiovisual content in the Spanish market". Its conclusions have been grouped...

Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

Proa Comunicación produces a video about the Marqués del Atrio's harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens' spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

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Merry chooses Proa Comunicación to help define its strategic messages

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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