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Merry chooses Proa Comunicación to help define its strategic messages

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate with a very experiential vision. At the moment, they work mainly in the Iberian Peninsula, France and China.

Their completed projects include: the Lorca and Lleida hotels, several hotels in the Vincci chain (Bilbao, Lisbon, Seville, Sintra), the Villaitana Meliá Rooms hotel in Benidorm, the Playa Mujeres hotel (Mexico) or the hotels Galleon and Carthage of Ibiza, as well as the common areas of ICON Casona 1900 and the Divino Pastor tourist apartments, both of which are located in Madrid.

Proa Comunicación applied its methodology to determine the company's positioning through the analyzing all of its departments. With these findings, Proa has created the storytelling and strategic messages that define it.

Ortega Smith : "Equality today is a mere declaration of principles".

"Equality today is a mere declaration of principles," proclaimed Javier Ortega Smith, Secretary General of VOX, in the first observatory of the year celebrating the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held on Monday at the Club Financiero Génova. This strong affirmation was...

Innovation and Communication, the perfect tandem

The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one discipline in particular that is immersed in a real transformation, it is the...

Spanish Communication Agencies among the Fastest Growing

Spanish communication consulting firms are the ones that have grown the most in the last five years, dominating the market over the multinationals, according to a publication by the communication news portal Dircomfidencial. The results are quite substantial, highlighting that domestic communication firms are those that have grown the most in the last...

Álvaro Nieto - Damn neutrals

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its very name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, given that it is the media that...

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

Millennials and the political role of the EU

The European elections, the construction of Europe and how the younger generations perceive and deal with these issues has been the subject of a study promoted by Vinces, an independent consultancy specialising in Public Affairs, and presented a few days ago in Madrid. The preparation of the report "European elections from a European perspective" was...

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Merry chooses Proa Comunicación to help define its strategic messages

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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