News

Proa Comunicación Attends the Presentation of the Resport "The Challenge of STEM Vocations".

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study "The challenge in STEM vocations," presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación DigitalES and, and assisted by Altran, analyzes the reasons for this drop, trying to offer solutions as to why Spanish students diregard matters related to technological development.

Some of the data in the study is quite worrying and demand, as was evident during the presentation, a quick response from all involved parties. Thus, 30% of secondary school students have not taken any technological subject, since it is always presented as optional and depends of the offerings avaiblable at each school.

59% of the school directors surveyed in the report consider that the teachers in their centres do not receive the necessary training to guide students in choosing their scheudles. In this regard, it should also be noted that only 3% of the teachers who have participated in the study are specialized in mathematics, technology or ICT. This percentage was specifically referred to by the Minister of Education and Vocational Training, Isabel Celaá, during her speech at the event. She said that it is necessary to form "a comprehensive training plan" for teachers that allows them to offer current knowledge on STEM matters.

Only 25% of Girls are Studying Engineering

On the other hand, the report concludes that only 25% of the girls chose to study engineering in 2018, however 55% of university students were female. The results of the study show that STEM enrollment is decreasing more amongst girls than boys.

The data shows girls having less self-confidence than boys, identifying having more difficulties than them in understanding mathematics and problem solving (78% vs. 67%).

Among the recommendations listed in DigitalES Association's report, they suggest promoting a more social vision of technical careers, increasing the visibility of female role models in these subjects, and training teachers in these fields to better guide students in academic decision making.

Download the report here

Ten keys to understanding the consumption of audiovisual content in Spain

The Communication Markets and Companies Research Group (GIMEC) of the Faculty of Communication of the University of Navarra has presented a study entitled "Identification of the reasons for consumption of fiction and entertainment audiovisual content in the Spanish market". Its conclusions have been grouped...

Humberto Medina -- Spain and Latin America: a symbiosis in full swing

Humberto Medina, Junior Consultant at PROA, reflects in an article in Top Comunicación on the growing business ties between Spain and Latin America, a symbiosis in full evolution. The link between Spain and Latin America has been strengthening, little by little, in an evident way and for the common benefit. The...

Cristóbal Montoro trusts the strength of the Spanish economy, "provided that politics do not spoil it".

"There are reasons to think that this can go well, provided that politics do not spoil it," concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory Thursday, July 4. Montoro spoke about 'The Spanish economy and...

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

Public Speaking Course in English

Pablo Carbajosa, teacher of the Public Speaking in English course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the primary aspects of the art of public speaking in English, this course is based on the...

Enrique Calatrava, Director of Marketing and Communication at Banco Madrid, participates in the Proa Communication Observatory

Last Friday, 19 October, the second edition of the "Observatorio Proa de la Comunicación" was held. On this occasion, the guest speaker was Enrique Calatrava, Director of Marketing and Communication at Banco Madrid. Calatrava, Executive MBA from IESE Business School and graduate in Information Sciences from the University of...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.