News

Proa Comunicación Attends the Presentation of the Resport "The Challenge of STEM Vocations".

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study "The challenge in STEM vocations," presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación DigitalES and, and assisted by Altran, analyzes the reasons for this drop, trying to offer solutions as to why Spanish students diregard matters related to technological development.

Some of the data in the study is quite worrying and demand, as was evident during the presentation, a quick response from all involved parties. Thus, 30% of secondary school students have not taken any technological subject, since it is always presented as optional and depends of the offerings avaiblable at each school.

59% of the school directors surveyed in the report consider that the teachers in their centres do not receive the necessary training to guide students in choosing their scheudles. In this regard, it should also be noted that only 3% of the teachers who have participated in the study are specialized in mathematics, technology or ICT. This percentage was specifically referred to by the Minister of Education and Vocational Training, Isabel Celaá, during her speech at the event. She said that it is necessary to form "a comprehensive training plan" for teachers that allows them to offer current knowledge on STEM matters.

Only 25% of Girls are Studying Engineering

On the other hand, the report concludes that only 25% of the girls chose to study engineering in 2018, however 55% of university students were female. The results of the study show that STEM enrollment is decreasing more amongst girls than boys.

The data shows girls having less self-confidence than boys, identifying having more difficulties than them in understanding mathematics and problem solving (78% vs. 67%).

Among the recommendations listed in DigitalES Association's report, they suggest promoting a more social vision of technical careers, increasing the visibility of female role models in these subjects, and training teachers in these fields to better guide students in academic decision making.

Download the report here

The VINCI Autoroutes Foundation trusts in Proa for the communication of the 5th edition of the European Barometer of responsible driving

The VINCI Autoroutes Foundation relies on Proa Comunicación for the communication of the 5th edition of the European Barometer of Responsible Driving, which will present its results in April. As every year, the foundation carries out a large survey of European drivers from 11 countries of the European Union to...

Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

Tessi Iberia trusted the communication of its first event about innovation in Madrid with Proa Comunicación. They presented the tech startup accelerator, Pèpites Shaker, a different model based in transferring innovation from newly formed startups to larger companies. Proa Comunicación managed inviting press and media relations, achieving important impacts in...

Lucía Casanueva -- Farewell to the invisible CEO

Lucía Casanueva -- Entrepreneurs as a solution

Entrepreneurs are setting an example of how to deal with a crisis like the current one. Much of our analysis is based on experience and on .......

Innovative trends in communication

Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles stressed the importance of innovation and creativity in the strategies of companies, which are becoming more and more important....

Current challenges in private banking and keys to effective business communication

The private banking business in Spain continues to be an attractive niche for the financial sector. According to the consultancy firm DBK, at the end of 2017 the assets under management of clients with financial assets of at least 300,000 euros amounted to 450,000 million euros. A group of almost 400,000...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.