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  • Blog
  • 13 November 2019
  • 1 min. reading time

Video summary of the Proa Communication Observatory by Olga Cuenca

"The secret of success is hard work, continuous training and being with others, not shutting yourself away, negotiating, sharing points of view", summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, at the Proa Observatory held on Monday 21 October. She said this in response to a question from one of the executives attending the event, after summarising her professional career after being introduced by Iñaki Ortega, director of Deusto Business School in Madrid, and Lucía Casanueva, managing partner of Proa Comunicación together with Valvanuz Serna.

Rethinking communication

In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: "one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and...

  • Blog
  • 2 min. reading time

BCG Report -- 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

  • Blog
  • 3 min. reading time

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Dr. Remigio Vela Navarrete

Interviewed by Dr. Rodríguez Piedrabuena, Dr. Remigio Vela Navarrete, physician, doctor and professor specialising in urology and renal transplantation, talks about the possibility that prostate adenoma can end in cancer and the different treatments that exist to solve it. This video should always be played...

  • Blog
  • 1 min. reading time

The 2019 Oscars: the Communication and Rectification of an Academy Intoxicated of Itself

Not necessarily everything that entails the Oscars has a cinematographic notion. Success stories, failures, discourses of protest or on injustices are a necessary part of the entire Oscars Gala. Its 91st edition was destined to make history, but it turned its gaze to champion a seemingly obsolete stagnation, although firmly...

  • Blog
  • 4 min. reading time

What does handwriting expertise consist of?

María José Vega Intriago, HR consultant and legal handwriting expert, explains what handwriting expertise consists of, what uses it has and what the work process is. She also details the implications of handwriting expertise in the face of new trends and digital transformation.

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  • Blog
  • 1 min. reading time

How can we defend ourselves legally from the fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or any of its executives have been affected by false or inaccurate news due to the coronavirus? How can the dissemination of false news affecting corporate reputation be remedied? What measures can be taken in the face of...

  • Blog
  • 5 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.