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  • Blog
  • 13 November 2019
  • 1 min. reading time

Video summary of the Proa Communication Observatory by Olga Cuenca

"The secret of success is hard work, continuous training and being with others, not shutting yourself away, negotiating, sharing points of view", summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, at the Proa Observatory held on Monday 21 October. She said this in response to a question from one of the executives attending the event, after summarising her professional career after being introduced by Iñaki Ortega, director of Deusto Business School in Madrid, and Lucía Casanueva, managing partner of Proa Comunicación together with Valvanuz Serna.

Alarming situation

Indeed, the situation was alarming when the state of alarm was established. And then? Now it is chaotic and completely uncoordinated, says the General Council of Nurses due to the incessant contagion of the coronavirus without protective measures. For its part, the General Council of Doctors will be brought as a prosecutor against...

  • Blog
  • 2 min. reading time

The power of communication in times of crisis of confidence

In these days of uncertainty and physical separation, corporate communication is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and the financial markets, because in addition to guaranteeing their own competitiveness, they also have a responsibility to...

  • Blog
  • 2 min. reading time

Román Merino -- "Companies need to be proactive and have a competitiveness plan".

Román Merino, Managing Partner of REINFORCE ADVISORS GROUP, a firm with recognised experience in people and HR management, analyses what kind of crisis we are in and at what stage we are in. He also reflects on how the current lack of certainty affects the present and the future of companies. ....

  • Blog
  • 1 min. reading time

Dr. Rafaela Santos: "Resilience is the capacity of human beings to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', a work by Dr. Rafaela Santos, a psychiatrist with a doctorate in Nerudoscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Coping with the stressful effects of the pandemic

It is common to spend a lot of money on anti-ageing treatments, but the truth is that the only scientifically proven treatment is exercise. I have seen some people after six months and found them aged due to lack of exercise. Exercise has many beneficial effects on the health of the brain,...

  • Blog
  • 2 min. reading time

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of the...

  • Blog
  • 2 min. reading time

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