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  • Blog
  • 13 November 2019
  • 1 min. reading time

Video summary of the Proa Communication Observatory by Olga Cuenca

"The secret of success is hard work, continuous training and being with others, not shutting yourself away, negotiating, sharing points of view", summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, at the Proa Observatory held on Monday 21 October. She said this in response to a question from one of the executives attending the event, after summarising her professional career after being introduced by Iñaki Ortega, director of Deusto Business School in Madrid, and Lucía Casanueva, managing partner of Proa Comunicación together with Valvanuz Serna.

"Exercise is the best pill there is".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019....

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- The only medicine for the brain and aging

Aging leads to functional changes in the hippocampus, a brain structure that is critical to learning, causing the ability to learn new tasks to decline with age. At the cellular level, synaptic contacts, synaptic strength and plasticity are reduced, neurogenesis of the hippocampus decreases with aging, and imaging studies have...

  • Blog
  • 2 min. reading time

How to create an effective cyber security plan

In order to have an effective cybersecurity plan, it is first necessary to know what assets need to be protected, whether tangible or intangible (buildings, computers, software, data, etc.), and once known, the possible vulnerabilities must be investigated to determine the risks. What is the purpose of the plan? To prevent, avoid...

  • Blog
  • 2 min. reading time

Triage would have ruled them out!

Undoubtedly one of the biggest causes of distress for housebound people over 70 years of age has been the news that coronavirus patients over 80 years of age would not be admitted to the ICU. In many hospitals it has been implemented as is. In...

  • Blog
  • 3 min. reading time

Eduardo Rodríguez Rovira -- Spain fails on coronavirus

After the drastic confinement of more than 100 days, this period of pandemic is over, but we are not closing the door on the way out. This is the moment to be able to criticise the phase that is ending and to express what Spaniards think about what has happened so far. The Eurobarometer...

  • Blog
  • 2 min. reading time

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.