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Video summary of the Proa Communication Observatory by Olga Cuenca

"The secret of success is hard work, continuous training and being with others, not shutting yourself away, negotiating, sharing points of view", summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, at the Proa Observatory held on Monday 21 October. She said this in response to a question from one of the executives attending the event, after summarising her professional career after being introduced by Iñaki Ortega, director of Deusto Business School in Madrid, and Lucía Casanueva, managing partner of Proa Comunicación together with Valvanuz Serna.

Rosa Gallego -- 1 October: today we celebrate the European Day of Foundations and Donors

In 2013, Daphne, the European network of associations of foundations and donors, of which the Spanish Association of Foundations is a founding member, celebrated this day for the first time. Since then, during the fifteen days leading up to this celebration, foundations from all over the continent come together to promote the...

José Antonio Rodríguez Piedrabuena -- Why does the brain refuse to change?

Our brains are not looking for the truth, but for everything to be coherent is what is true for them. And they become entrenched there. Once we are militating for something coherent, all the potential of our mind starts to mobilise and it will defend that coherence as the truth. It will no longer be necessary to continue expending energy,...

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Rodrigo Julián Fuentes, forestry engineer

Dr. Rodríguez Piedrabuena interviews Rodrigo Julián Fuentes, forestry engineer and manager of Fomecam, to find out about the problems caused by fires. Through an analysis of their causes, Fuentes explains the consequences of their origination, what preventive measures should be adopted to keep forests undamaged, and the...

Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, details the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental disputes, accidents, human rights and other types of situations that may affect...

Businesses facing fake news

Fake news has always existed, although social networks and their great capacity to viralise all kinds of content have turned it into a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches companies and businesses....

Corporate financing in times of crisis

At the time of writing, we are in the midst of the worst moments of the COVID-19 pandemic. The government has just decreed the closure of industrial activity until 9 April and the state of alarm implemented at least until 11 April....

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