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  • Blog
  • 13 November 2019
  • 1 min. reading time

Video summary of the Proa Communication Observatory by Olga Cuenca

"The secret of success is hard work, continuous training and being with others, not shutting yourself away, negotiating, sharing points of view", summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, at the Proa Observatory held on Monday 21 October. She said this in response to a question from one of the executives attending the event, after summarising her professional career after being introduced by Iñaki Ortega, director of Deusto Business School in Madrid, and Lucía Casanueva, managing partner of Proa Comunicación together with Valvanuz Serna.

Presence and aesthetics

When I started coaching 15 years ago in Spain, the problem was that nobody knew what coaching was. Because they didn't know, they didn't even know how to pronounce this Anglo-Saxon word that originated with sports coaches. Now the problem I am facing is that everyone...

  • Blog
  • 3 min. reading time

UnfakingNews: Combating Disinformation

  Why is it that nowadays it's more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it's ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labelled as something that...

  • Blog
  • 1 min. reading time

Endothelium, exercise and COVID-19

After being discharged, a person who has had COVID-19 is readmitted a month later for multiple thromboses in the legs and lung. He suffers from a state of dysfunction of the endothelium, the cells that line the arteries. Another person confined by COVID-19 has just had...

  • Blog
  • 5 min. reading time

-- Interview with Emma Mateos, marketing and communications manager at SO-LA-NA Entertainment

"We are among those who believe that in these uncertain times it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT, is a show producer. We create and produce shows with the ambition of developing opportunities that transcend flamenco,...

  • Blog
  • 2 min. reading time

José Antonio R. Piedrabuena -- Where we come from and where we are going

A billion years after the earth formed and cooled sufficiently, organisms appeared, single-celled UCLA, from which we all derive. And from that they evolved into primitive bacteria or archaea, they fed on sulphurous compounds and hydrogen. They were extremophiles because there was very little...

  • Blog
  • 4 min. reading time

Challenges for the asset management industry in a more complex market and business environment

The recent event on the asset management industry, organised by the Asociación para el Progreso y la Dirección (APD) and Inverco, provided interesting findings on the health of the sector, the concerns affecting the industry, and the challenges it faces. With an attendance of more than...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.