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Successful Organisation and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

Proa Comunicación had great success organizing and inviting media to the Bodegas Marqués del Atrio event that took place a few days ago in Alcalá de Guadaira (Seville). Palop and JuanitoThe two former football players from Sevilla and Real Betis respectively, participated in the commentary of a derby between two Sevillian teams last Sunday November 10th. The two former players were moderated Inma Rodrígueza journalist for Movistar Plus.

The event, which aroused much interest among journalists in the Andalusian capital, was attended by more than ten sports media, including Marca or Gol Televisión, in addition to Canal Sur TV and other regional and local media.

Not everything goes

Impostors who impersonate other people's identities, politicians who lie continuously and shamelessly, CEOs, executives and employees who do whatever it takes to stay in their positions, whatever the cost, thinking only of their own interests and not in the interests of their teams and...

Digital communication, key to company strategy

Bárbara Yuste, Director of the Digital Communication Area, explains why digital communication is important, what its contributions are and what its instruments are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential instrument in any business strategy....

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which the company would seek to...

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation...

-- "We are a boutique company with a multi-sectoral client portfolio".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners, Lucía Casanueva and Valvanuz Serna...

Spanish communication agencies, the fastest growing in Spain

Spanish communications consultancies have grown the most in the last five years, dominating the market over multinationals, according to the communications news portal Dircomfidencial. The results are quite conclusive. The fact is that national communication firms are the fastest growing in the...

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