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ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk Spain today: how they see us, how we see each other. '

Proa Comunicación organised the III National Winter Sports Awards

For the third year in a row, Proa Comunicación helped to organise the National Snow Sports Awards. Presented by Madrid SnowZone and the RFEDI-Spainsnow, the third edition of this event took place last Friday November 15 in Madrid's newly renovated indoor skiing area. Athletes and organizations came together to award...

Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10. Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He...

Current challenges in private banking and keys to effective business communication

The private banking business in Spain continues to be an attractive niche for the financial sector. According to the consultancy firm DBK, at the end of 2017 the assets under management of clients with financial assets of at least 300,000 euros amounted to 450,000 million euros. A group of almost 400,000...

The importance of banks' reputation

Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic daily EXPANSIÓN about the worrying fact that there is no bank among the 50 companies with the best reputation in Spain. "The general banking sector is demonised, which has...

Antonio García Villanueva -- Microinfluencers: what are they and how to use them in communication?

Antonio García Villanueva, Senior Consultant at PROA, analyses for an article in TOP Comunicación that 2021 could be the year of the micro-influencers as they have more credibility than media influencers. The evolution of the digital era has brought new consumer and influencer profiles. Companies, aware of this new...

Humberto Medina -- Spain and Latin America: a symbiosis in full swing

Humberto Medina, Junior Consultant at PROA, reflects in an article in Top Comunicación on the growing business ties between Spain and Latin America, a symbiosis in full evolution. The link between Spain and Latin America has been strengthening, little by little, in an evident way and for the common benefit. The...

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ABC echoes the Proa Observatory of Communication

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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