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ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk Spain today: how they see us, how we see each other. '

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

Proa Communicación's Creative Director Ben Kendall has been awarded with the AMPE's (Spain Advertising Media Association) Grand Golden Award in Multimedia for the campaign "Vivo o Muerto" (Alive or Dead), created by the agency McCann for the DGT (General Directorate of Traffic).The category encompasses more than three media granted by...

Barbara Yuste -- Digitisation, irreversible and without hot air

The crisis caused by COVID-19 has forced organisations to implement digitalisation processes to face a new context, in which technology has played a key role. We have witnessed what could be described as a forced advancement of the digital transformation that a large number of companies have been...

Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest

Formula 1 went through a measles 40 years ago similar to the one that European professional football is now suffering from with the introduction of the Super League. In that clash between 'commercialists' and 'federationists', neither side emerged victorious, forcing both sides to compromise. Will the same thing happen now? Formula 1 has...

Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

The participation of Cristóbal Montoro, former Minister of Finance and Public Function of Spain, in the Observatorio Proa Comunicación held on Thursday 4 July, has been published in ABC. The national newspaper has highlighted the accounts with flexible items prepared by Cristóbal Montoro during Mariano Rajoy's term of office....

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ABC echoes the Proa Observatory of Communication

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