ABC reports on the Proa Communication Observatory

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "convert our country into a...

Bárbara Yuste, Director of the Digital Communication Area, explains why digital communication is important, what its contributions are and what its instruments are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential instrument in any business strategy....

On 26 November, a new edition of the PROA Communication Observatories was held. On this occasion, the guest speaker was the former Minister of Public Administrations, Jordi Sevilla, who spoke to a large group of businessmen and representatives of civil society about the economic situation we are experiencing...

The managing partner of PROA, Lucía Casanueva, reflects in an article published in El Debate on the importance of communication for organisations in the context of the events held for the funeral of Elizabeth II. We have seen it in 3D since the death of Isabel II: the success...