News

ABC reports on the Proa Communication Observatory

The national daily newspaper ABC, has published a review on the Proa Communication Observatoryheld last Thursday, with the speaker being Carlos Espinosa de los Monteros, Government High Commissioner for Brand Spainwho gave the talk Spain today: how they see us, how we see ourselves'.

Communication, a lever for private banking growth

One of the greatest challenges facing financial communication professionals is to help private banking institutions achieve their business objectives. A challenge that, after more than 20 years of managing the reputation of private banking entities, asset managers, brokers and insurance companies, has become a challenge that...

Times keep changing

The acceleration that has infected our lives has also reached political cycles. A month in the 21st century is much longer than a year in the 20th century, and a year is equivalent to a decade. When the motion of censure that brought Pedro Sánchez to the government of the...

Millennials and the political role of the EU

The European elections, the construction of Europe and how the younger generations perceive and deal with these issues has been the subject of a study promoted by Vinces, an independent consultancy specialising in Public Affairs, and presented a few days ago in Madrid. The preparation of the report "European elections from a European perspective" was...

Organising success at the World Snowshoe Championship

The World Championship of Snowshoes has closed with a resounding success the agenda of activities programmed in the region of Liébana between the 2 and 4 March. The race for the world title of snowshoes, of which Proa Comunicación has been a partner, was the main demand for the organization of the...

ABC reports on the Proa Communication Observatory

The national newspaper ABC, has published in today's edition a report on the Observatorio Proa de la Comunicación, held yesterday and whose speaker was Antonio Belmonte, Director of External Communication at Deloitte, who focused his speech on the importance of communication as a tool for...

Millennials versus Boomers

When the children of your first colleagues start to arrive in the company, you experience mixed feelings. After the fond memories of your first professional steps, you are alarmed to realise that the children you saw in the cradle are already here. At the same time I am confronted with...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.