The consultancy firm specialising in building and managing corporate and executive reputation, has added to its team the following new members Peiteado Sea to lead the Health, Beauty and Wellness area. This new unit, which debuts PROA Communicationis the result of the good momentum the consultancy firm is experiencing. Its consolidated position allows it to expand and open up new sectors in which it did not have a stable presence until now.
After a few years at the head of the communications department of the Asociación de Navieros Españoles (ANAVE), Mar moved to the Hearst publishing group (then Hachette Filipacchi), which specialised in magazine publishing. There, he was part of several media, among which the following stand out La Revista de Ana Rosa (AR) where she was in charge of the Beauty and Health section. Subsequently, she has been in charge of the Personal Care section of the magazine Men's Health for 8 years, and was a member of the editorial team of Vogue Beauty (the beauty supplement of Vogue) for more than 10 years, which has also allowed him to publish in Vogue Mexico. She has also been a regular contributor to the beauty, health and lifestyle section in magazines such as Stilo (8 years), Harper's Bazaar in several stages, Women's Healththe extras in print of woman.co.uk (newspaper 20minutes), Woman y Port in their digital editions, or in Yo Donathe women's supplement of the daily The Worldwhere he even had his own section. In addition to this, he has collaborated sporadically or occasionally in the media such as Glamour, Elle Gourmet, Forbes Woman, Babies and More or the realisation of the supplement Beauty Secrets for El Corte Inglés. For some years now, she has been producing branded content for Hearst group magazines. The journalist has been a member of the jury for important beauty awards such as the Telva and the Men's Health. Currently and since its foundation, she is a jury member of the Perfume Academy awards. Born in Madrid with roots in Cádiz, Mar Peiteado has a degree in Information Sciences from the Complutense University of Madrid.
His career in the media has been combined with collaborations with organisations, institutions and companies. He participated, for example, in the creation of the website Urgent Ukraine, of the Ministry of Inclusion, with service information for displaced persons in 2022. She has written sustainability reports for several companies for the consulting firm Auren, and collaborates with the Spanish Academy of Nutrition and Dietetics in the creation of contents.
As a result of his long career, he has extensive knowledge of the health, beauty and wellness sector, and knows first-hand the needs of journalists and the keys to a good relationship with brands and their managers.
Mar has defined this new facet in her professional career as "continuing to navigate the waters of communication, now from the other side and from the hand of PROA, putting my background and knowledge in the fields of health and beauty, as well as my experience in the media, at the service of companies and their managers". "It is a luxury for me to get on board the PROA boat, a company that places value on professional experience and expertise, to offer its clients a personalised and quality communication that makes the difference", he adds.
For Lucía Casanueva y Valvanuz Serna RuizThe incorporation of a professional of Mar Peiteado's calibre allows us to reinforce our way of being as a company. Compared to other consultancy firms in our sector whose only goal is to grow, at PROA Comunicación our objective is to grow qualitatively by offering the best consultancy service on the market, and this can only be achieved by incorporating senior talent into the project".
"The beauty and lifestyle sector has a very significant weight in the business ecosystem and PROA Comunicación has long wanted to be there with the best professionals. With the incorporation of Mar we are able to offer a quality consultancy that responds to the concerns of our clients" say the managing partners of PROA.