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The importance of managing crisis communication

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparedness". Yago de la CiervaThe Director of Crisis Communication at PROA Comunicación, explains why crisis communication is so important and what the experience of an external consultant brings to the management of a crisis. He also explains how the crisis could have been better managed. Boeing crisis.

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Lago Resort Menorca Confides in Proa Comunicación Once More

For another year, Lago Resort Menorca entrusts Proa Comunicación to develop its communication strategy. This hotel complex is part of the network of establishments managed by Grupo Moga, a business group with extensive experience in the hospitality hotel sector, with a presence in Valladolid, The Canaries and Menorca. Lago Resort...

Antonio Belmonte, new CNMV's Dircom

Antonio Belmonte is the new Director of Communications of the 1 hour cash advance Comisión Nacional del Mercado de Valores (CNMV) as prnoticias has learned.with his appointment, the CNMV aims to strengthen its communication policy and ensure the objective of providing the widest possible dissemination of the information of the CNMV.....

Álvaro Nieto: "The situation of journalism is dramatic".

The deputy director of the magazine 'Tiempo', Álvaro Nieto, took part in the 9th edition of the Proa Communication Observatory. Nieto stressed that "the situation of journalism in Spain is dramatic". From November 2008 to the present day, a third of journalists have been made redundant: 10,000 of the 30,000...

Espinosa de los Monteros analyzes the image of Spain in the Proa Observatory of Communication

"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his speech, he reviewed the...

PROA Comunicación Will Manage the Madrid VAT Forum 2020

Proa Comunicación will manage the communication of the Madrid VAT Forum 2020, the second edition of this congress, which will be held in February 2020, will address the new and different aspects of this European tax. The event is organized by the firm, directed by Fernando Matesanz, specialized in Spanish...

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The importance of managing crisis communication

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