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The importance of managing crisis communication

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparedness". Yago de la CiervaThe Director of Crisis Communication at PROA Comunicación, explains why crisis communication is so important and what the experience of an external consultant brings to the management of a crisis. He also explains how the crisis could have been better managed. Boeing crisis.

Spanish communication agencies, the fastest growing in Spain

Spanish communications consultancies have grown the most in the last five years, dominating the market over multinationals, according to the communications news portal Dircomfidencial. The results are quite conclusive. The fact is that national communication firms are the fastest growing in the...

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

Leader in the textile sector -- Confidential

Crisis communication

COMMUNICATING A REDUNDANCY PLAN TO MINIMISE REPUTATIONAL DAMAGE...

Pierre Giacometti: "transformation is a communicative context of opportunities".

As part of its series of conferences 'New challenges, new answers', Deusto Business School and Madrid Foro Empresarial presented Pierre Giacometti (Nicolas Sarkozy's former communications advisor), who presented the main conclusions of his study: 'Companies facing the challenge of transformation: How do teams experience it, how do they...

Communication, key to repositioning investment advisors in the face of Mifid II

The entry into force of Mifid II on 1 January 2018 is causing profound changes in the business models of entities offering investment advisory services. In a process of transposition of the Spanish regulations into European law that has not yet been finalised, one of the...

-- Activa Global Flexible SICAV relies on PROA to manage its communication strategy

Activa Global Flexible SICAV, a Collective Investment institution registered with the National Securities Market Commission, has chosen PROA to provide specialized financial communication services, in order to strengthen its position in the Spanish market, in the investor segment institutional, UHNWI and HNWI. The managers of Activa Global Flexible SICAV invest...

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The importance of managing crisis communication

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More conversations, more ideas, more PROA.
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