Communication and Creative Strategy

María Cano, communications and marketing of the Spanish Association of Foundations, highlights the importance and keys of communication in the foundational sector. The foundations and, in general, the entities of the third sector are agents of change and transformation. For a long time, they have mistakenly been perceived as unprofessional...

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication ....

Ageing leads to functional changes in the hippocampus, a brain structure that is critical for learning, causing the ability to learn new tasks to decline with age. At the cellular level, synaptic contacts, synaptic strength and plasticity are reduced, hippocampal neurogenesis decreases with age, and...

Mercedes Asorey, director of communications and client development at Gómez-Acebo & Pombo, details in a new PROA Comunicación video the evolution of legal communications in recent years, as well as the challenges for law firms in terms of communications.

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Victoria Ortega, president of the General Council of Spanish Lawyers, talks to Valvanuz Serna Ruiz, managing partner of PROA, about the changes that the judiciary is facing as a result of the pandemic and how technological transformation has been and is key for the sector. In this interview, Ortega...

In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew one's ideas. To cleanse the mind and to think about how to live...