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Communication and Creative Strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

José Antonio R. Piedrabuena -- Stress during and after confinement

We are not in a position to deny that the confinement, the toxic environment of fragmentation created and maintained every day by some politicians, and their perverse trial balloons, has created stress, and continues to do so - adrenergic stress, because of the adrenalin. Adding this to the multiple insecurities of the citizen as a consequence of the...

Coronavirus and security in the European Union

Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak...

The parental pin according to Dr. Rodriguez Piedrabuena

"Parenthood is a biological concept," reflects Dr. Rodríguez Piedrabuena, psychiatric and psychoanalytic specialist, in a new PROA Comunicación video. "The concept has little to do with political theories on childhood," he states.

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Artificial meat and the necessary pre-publicity

I am commenting on an article in Expansión with quotation marks, and my comments without inverted commas, trying to detoxify. "It is that meat consumption has reached alarming levels". Bullshit. Consumption has fallen, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock farming is a...

The 2019 Oscars: the Communication and Rectification of an Academy Intoxicated of Itself

Not necessarily everything that entails the Oscars has a cinematographic notion. Success stories, failures, discourses of protest or on injustices are a necessary part of the entire Oscars Gala. Its 91st edition was destined to make history, but it turned its gaze to champion a seemingly obsolete stagnation, although firmly...

Veronica Alcanda -- The strange behaviour of the love offer

This past spring we have been forced to spend the whole of it in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has highlighted the need for privacy to develop our most vital and human needs, especially the need for privacy....

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