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Communication and Creative Strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

Political communication in times of incommunication

Information, over-information, but above all disinformation are inexhaustible sources of sudden and uncritical reflections. Moreover, in a time of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of a single thought and with the speed of a...

-- PROA appoints Juan Ramón Corpas as account director

PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas holds a degree in Journalism and Philosophy from...

Mirian Izquierdo -- Why family businesses need to be transformed through boards of directors and independent directors

Much of the research comparing the financial performance of family firms with that of non-family firms emphasises that family firms outperform other firms. However, several studies since the research: Board Composition, Balancing Family Influence in S&P 500 firms (Anderson, Reeb 2004) conclude that by eliminating family firms from the financial results, family firms outperform non-family...

The depopulation of Spain

Agriculture is becoming deserted due to lack of economic profitability; we all know that some deserts, or almost deserts due to the gold rush, were filled with inhabitants. Politicians say that we have to fill the towns with services; here where I am there are services... for those who are left, the old ones ....

Carmen Gómez Menor and Carlos Magro -- PROA project, identity and positioning for relevance 

"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...

Authoritarian leaders, progressive leaders

Alexander the Great directly attacked the Persian warlord who fled in fright scattering his army. Hernán Cortés with only five cavalrymen charged Aztec Cihuacóatl, shot him down and his army was dispersed. Tito, the marshal, goes to another life and Yugoslavia split up; Saddam Hussein, eliminated, his people continue fighting...

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