Communication and Creative Strategy

We are surprised that a crocodile is so tender as to transport the eggs, from one place to another until their children are born, or that a panther is loving and takes great care of its children. In another scene we will see both with unusual ferocity. That is the...

In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: «one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and...

"Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra." The campaign of discredit launched by Octavian to end Mark Antony's political......

El Dr. Piedrabuena entrevista en vídeo a la Inés Muñoz, jefa de la Unidad de Cristalografía e Ingeniería de Proteínas del CNIO, sobre la investigación oncológica y los retos ante una posible solución de la pandemia. Cabe la reproducción de este vídeo siempre que se mencione a PROA como su...

We are being manipulated by companies interested in denigrating a product in order to sell theirs. It’s happening with milk, to sell the so-called vegetable milks, and with meat. Eating meat is providing our health with protein, with most of the nutrients that are essential for our body to function,...

According to the latest Boston Consulting Group (BCG) report, Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap, the COVID-19 pandemic has demonstrated the importance of innovation excellence in turbulent times. Pharmaceuticals have performed superbly this year, joining tech and software companies that have dominated the rankings in recent years....