Actualidad

The «Google tax», a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called «Google tax»). In line with the proposed EU Directive, the Council of Ministers reported on Friday, October 19th, 2018, on the draft law creating the Tax on Certain Digital Services. In this way, Spain would be the first country in the European Union to adapt to the Commission’s proposal.

Broadly speaking, this new indirect tax would aim to tax at a rate of 3% the turnover generated, i.e. gross revenue, through the provision of services consisting of: (i) the sale of digital advertising space; (ii) making digital platforms available to users on which they are allowed to interact with each other and which facilitate the provision of services and the delivery of goods, and (iii) the transmission of data generated from the activity developed by users.

Notwithstanding the foregoing, only entities that obtain, on an annual basis, total revenues of more than 750 million euros and revenues from services subject to tax exceeding 3 million euros in Spain would be subject to the tax.

This measure seeks to tax those digital services where there is a contribution from users. However, as has been pointed out by the OECD, it may generate risks and negative impacts on investment, innovation and growth.

In any case, due to the fact that the tax is applied where the users are established, this temporary measure does not seem to solve the current problem to be addressed: taxing profits in the jurisdiction where the value has been created.

Iván Moya, Associate of Área Fiscal de Écija

Rafa Rubio —— «Las empresas necesitan relacionarse con las instituciones de manera profesional»

El mundo del lobby de los grupos de presión ha evolucionado en los últimos años, saliendo de las sombras y convirtiéndose en un ámbito profesionalizado, más transparente, capaz de abrir y fortalecer canales democráticos de comunicación e influencia entre empresas, organizaciones y los poderes públicos. Uno de los pioneros de...

Ángel Expósito adelanta en COPE ideas clave del Observatorio PROA Comunicación de Defensa

El periodista Ángel Expósito, al frente del programa informativo La Linterna de la cadena COPE, adelantó en su emisión de anoche, realizada desde Kiev (Ucrania), algunas ideas clave del Observatorio de Defensa PROA Comunicación que tiene lugar este jueves en nuestra sede de Madrid.   Expósito entrevistó a uno de...

Alicia Campos Serrano —— Africa since 1940. The past of the present

Frederick Cooper, History of Africa since 1940. The past of the present, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) «When a historian of the talent of Frederick Cooper reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and that...

Key Steps for the Banking Sector to Improve its Reputation

The latest scandals involving large banks picked up by the press – the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander´s incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds – portray...

Marketing y comunicación en compañías de consultoría y servicios profesionales

Roberto Bodegas, socio responsable del departamento de marketing y comunicación de KPMG en España, participa en un nuevo vídeo con motivo del décimo aniversario de Proa Comunicación. Como miembro del comité de dirección de la firma, ha respondido a cuestiones relacionadas con la evolución del marketing y la comunicación durante...

Gianni Cecchin ——“La tecnología será indispensable para la recuperación económica”

Gianni Cecchin, CEO de Verne Technology Group, ha participado en un nuevo vídeo de PROA. En la entrevista ha señalado como indispensable el rol de la tecnología para la recuperación económica, “aunque el factor humano será determinante”. En este sentido, cree que el teletrabajo ha llegado para quedarse. Además, ha...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.