As part of its series of conferences 'New Challenges, New Answers', Deusto Business School and Madrid Business Forum presented to Pierre Giacometti (former communications adviser to Nicolas Sarkozy)The study analyses the way in which Spanish employees experience the transformation processes and what they expect of them.
With its dual experience of corporate communications and politics, Pierre Giacometti presented the data of this exclusive study and some keys and actions to generate internal engagement. "Transformation is a communicative context of opportunities," he said. And among those opportunities, there is the fact of meeting the demands of employees, who "... are the ones who want to be engaged.demand transparency in internal communication in a context of transformationThe story can be the backbone of good change communication.
In this sense, Giacometti wanted to highlight the importance of communication in any transformation process, not only from management to all employees, but also in the opposite direction: "companies should spend more time listening to their employees when they implement changes". But in this need to keep an organisation's employees informed, Pierre says there is a way to soften the impact of change: "What will not change must be communicated first".
Pierre Giacometti has a double expertise: public opinion analysis and strategic communication consultancy, having been Nicolas Sarkozy's communication advisor. With more than 25 years of professional experience in the marketing and opinion research sector, and having held, among others, the position of Managing Director at the Ipsos group for 12 years, he founded, in 2008, with Alain Péron, the company GiacomettiPéron & Associés, which became NO COM in 2016 with offices in Paris and Madrid.