News

The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist.

During breakfast, a tribute to journalism, in addition to calling for the immediate dismissal of the current Minister of Culture and Sport, Gabilondo reviewed a variety of current issues such as:

  • Women in journalism: "Women are the most dynamic group in society". The journalist believes that "we will remain in prehistory as long as we do not resolve key issues in the feminist struggle such as conciliation".
  • The future of the news company: "I believe that journalism needs to invest and spend, but only by paying can journalism be first class. Free everything is a touching illusion, but it's completely impossible".
  • The Lopetegui caseto which he expressed his surprise: "the Lopetegui case has all the ingredients of madness".
  • The current political situation: "tax fraud cannot be considered a problem of the past." In addition, he recalled that this argument was also used in the past with GAL.
  • The Royal House: "Some called Philip VI a radical because of the firewall he established with his sister, but it has been proven that his actions were intelligent."
  • Even his current "true curiosity in the context of the extraordinary effervescence of the world in which we live, is in constant change". He also stressed the need for research and resources to be devoted to education.

Iñaki Gabilondo, the favourite voice of the Spanish people for decades, received the award from Vanity Fair in recognition of his successful and professional career, a reference for several generations of journalists.

During his professional career, it is worth noting that his radio and television programs have enjoyed large audiences, marking a milestone with the radio program Hoy por Hoya leader for almost 20 years. Through these, he has consistently conveyed the restraint and reflection that have always characterized his journalism, acting as a backbone and integrator of all voices.

He is the protagonist of three books: Witness to History  (a selection of interviews), The truth is a truism  (a review of the politics of the moment) and The End of an Era  (a book that analyses the threats and pinnacles of journalism). He has received and continues to receive numerous awards, including four Doctor Honoris Causa degrees in Madrid, Valencia, Lérida and Burgos. A list to which we add our recognition to the man who modernized Spain with a radio, where his indispensable voice always treated as equal to that of his guests, whether they were ordinary citizens or political leaders.

Award Ceremony

The award ceremony took place during a dinner held June 12 at the Hotel Santo Mauro, in collaboration with Johnnie Walker Blue Label.

Attended by:

Ángel Garrido, president of the Community of Madrid; Miguel Ángel Oliver, Secretary of State for Communication, Jaime de los Santos, Councilor for Culture, Tourism and Sports of the Community of Madrid, Ángel Gabilondo, Spokesperson for the PSOE in the Assembly, Ignacio Aguado Spokesperson for Citizens in the Assembly, Begoña Villacis, Councilor for Citizens, Andrea Levy, Deputy Secretary of Studies and Programs of the PP; the designer Agatha Ruiz de la Prada with Luis Miguel Rodriguez; the journalists Luis del Olmo, Maria Guerra, Daniel Gavela, Sandra Barneda, David Jimenez; the Hon. Marquis of San Vicente del Barco, Fernando Martinez de Irujo, also representatives of the film industry such as producer Fernando Bovaira and director David Trueba, among others.

Photography:

Leticia Díaz and Elena Olay.

 

Diversification and business focus, values of specialised asset management communication

According to Inverco figures, the Collective Investment Institutions (CIIs) market in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume in CIIs (investment funds, pension funds, SICAVs, mutual funds, pension funds,...

Communication, a valuable tool for Private Equity managers and investors

The good moment that the Private Equity (PE) sector is experiencing, both in Spain and globally, is an opportunity for financial communication to add value. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for investors, and...

Marqués del Atrio Group

Graphic design and corporate identity
UPDATING THE CORPORATE IDENTITY OF A WINERY GROUP...

Marqués del Atrio Group

Graphic design and corporate identity
UPDATING THE CORPORATE IDENTITY OF A WINEMAKING GROUP...

Diageo Spain -- Johnnie Walker

Sports sponsorship management
ANTICIPATING REGULATORY PREJUDICE, DRINK IN MODERATION...

Hismael Doval gives a workshop on innovation at the headquarters of Proa Comunicación

Hismael Doval, Innovation Manager of Deloitte, has given a workshop on its specialty to Proa Comunicación employees at the agency's headquarters. "The workshop was held at the beginning of his speech, in which he said: "Innovate is to implement a creative idea with the purpose of creating value for customers. Through a video and questions that...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.