News

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

Pablo de Villota, director of the Sports & Entertainment Area of Proa Comunicación, writes in El Confidencial a article on how and why tobacco companies are back in Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to get into motorsport, their fetish promotional territory, starring McLaren and Ferrari.

In the extensive article, Pablo de Villota assesses the disparate regulation of smoking areas in different countries and how this "mess" is being exploited by tobacco companies.

Professional and public figure -- Confidential

Litigation communication
HOW TO REBUILD A REPUTATION DAMAGED BY LEGAL ACTION...

Mario Garcés -- Transition

The author denounces a general cause against the spirit of the Transition at the hands of a left that, as he denounces, makes use of a manipulated historical memory I am convinced that more than half of the new thinkers who give their opinion on the role of Martín Villa in the Transition and...

What was a crisis like?

No one today doubts that we are going through a turbulent time marked by the uncertainty generated by constant technological evolution. It seems that the only certainty we have left is the classic adage that change is the only thing that is permanent. In the field of corporate communication, these exceptional times generate...

Ice age communication and journalists

I would call him Mister Comapu And no, I am not going to talk about any animal or endangered species. I am talking about what could be a new concept in the field of communication. And let me first clarify that I understand communication in a broad sense. Very broad. And secondly...

Leading the textile sector -- Confidential

Crisis communication
COMMUNICATING AN ERE TO MINIMISE REPUTATIONAL DAMAGE...

Thorsten Polleit expects the gold price to rise by 10% in 2018

Professor Thorsten Polleit, Chief Economist at Degussa, Europe's leading investment gold trading company, forecasts that the price of the precious metal will increase by 10% over the course of 2018 and estimates that the evolution of the Spanish economy will be positive this year.....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.