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Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

Pablo de Villota, director of the Sports & Entertainment Area of Proa Comunicación, writes in El Confidencial a article on how and why tobacco companies are back in Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to get into motorsport, their fetish promotional territory, starring McLaren and Ferrari.

In the extensive article, Pablo de Villota assesses the disparate regulation of smoking areas in different countries and how this "mess" is being exploited by tobacco companies.

Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa Comunicación, Bárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timón, the first deaf...

The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark

The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new stadium for the...

Successful Organisation and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

Proa Comunicación had great success organizing and inviting media to the Bodegas Marqués del Atrio event that took place a few days ago in Alcalá de Guadaira (Seville). Palop and Juanito, former football players from Sevilla and Real Betis respectively, participated in the commentary of a derby between two Sevillian...

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens' spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria

Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. Employees...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

More conversations, more ideas, more PROA. Follow us on our networks.

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