Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Hismael Doval, Innovation Manager of Deloitte, has given a workshop on its specialty to Proa Comunicación employees at the agency's headquarters. "The workshop was held at the beginning of his speech, in which he said: "Innovate is to implement a creative idea with the purpose of creating value for customers. Through a video and questions that...

PROA, a communications and reputation management consultancy, strengthens its team with the incorporation of Myriam Gómez as director of Financial Communication inside the firm. With a degree in Economics and Business from CUNEF, Myriam is an expert in communication and corporate reputation and has more than 20 years of professional...

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

Pablo De Villota, Director of the Sports & Entertainment Area at PROA Comunicación, explains why sponsorship is important to improve reputation nowadays, how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is...

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America. Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to...

The other day I met an old friend. Luis. He is 42 years old. He lives alone in Madrid. And he is a staunch fan of Alberto Chicote's programme. But, curiously, he doesn't like cooking. What he likes is something else. Luis is part of that collective...