News

Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected on a article published in Vozpópuli on the electoral campaigns and the failures that the different political options have been committing.

Under the headline "Golden minute or minute of rubbish", Carbajosa is categorical in assuring that "it would be desirable that those in charge of the parties study the electoral campaigns that have just passed, and apply themselves to remedy the worst of them, which has been a lot".

Access the full article here: https://www.vozpopuli.com/opinion/minuto-oro-basura-debates-electorales_0_1249976360.html

Artificial intelligence, key among the 50 most innovative companies

For innovative companies, the current landscape continues to be marked by the growing importance of digital technology. Specifically, a new BCG report, The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation are increasingly deploying digital technology in their...

Leadership training

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...

The 10 magic questions in crisis communication

I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises are unannounced, the initial tendency is to get swept up in the crisis....

Innovative Trends in the Field of Communication

Juan de los Ángeles, founder and director of C4E, shared with the Proa Comunicación team current trends in the field of communication. During a session of inspiration, De los Ángeles underlined the importance of innovation and creativity in devising company strategy, as business become increasingly aware of what is currently...

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CONVERTING INVESTMENT IN GOLD INTO A MATTER OF CONFIDENCE...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

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