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Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected on a article published in Vozpópuli on the electoral campaigns and the failures that the different political options have been committing.

Under the headline "Golden minute or minute of rubbish", Carbajosa is categorical in assuring that "it would be desirable that those in charge of the parties study the electoral campaigns that have just passed, and apply themselves to remedy the worst of them, which has been a lot".

Access the full article here: https://www.vozpopuli.com/opinion/minuto-oro-basura-debates-electorales_0_1249976360.html

The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist. During breakfast, a tribute...

Subscriptions, an alternative to the advertising model in digital media?

Following our previous analysis of the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled "Subscriptions, the new black" we wanted to delve deeper into the implications for companies from the point of view of the media...

Simple and direct messages, key to Vox's social media strategy

In recent years, social networks have become the new source of votes for political parties and their leaders. The immediacy and the capacity for viralisation offered by these channels are two ingredients that have been captivating politicians when it comes to communicating their messages to the public....

Juan Cardona -- Mood waves and election polls

Something came to my mind that I have already witnessed in some electoral campaigns in which I have participated in recent years. It is common to see specialised polling companies approaching me to carry out "tailor-made" electoral surveys, as another campaign tool, in order to serve as a tool for the...

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

Post-COVID 5.0

A crisis (a word derived from the Greek κρισις meaning "to separate" and "to decide") is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early crisis management.

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