PROA's managing partner, Lucía Casanueva, draws conclusions in this article in Confilegal to achieve successful communication through a topical case.
Audiences need a queen always in the wings. When we had barely buried Elizabeth IIhas appeared Tamara I of Spain with a history of bellowing far away from Balmoral that has become a popular communication success story.
It is not the same thing to communicate an idea, a company, an institution, a service, a brand or a personal brand successfully. The object imposes the method.
But from the crisis management it has led the Marchioness of Griñón With the applause from the stands we can and must draw conclusions, because in the science of communication we advance if we learn prudently from the successes of some, the mistakes of others, and the conditioning factors of the context.
Says Loreto Ruiz-Ocaña at "Telva that behind the story of infidelity that has dominated the media and the "trending topics". In the social media - in Spain and abroad - you can read "also a real manual on how to manage a brand crisis. Tamara He studied communications in the United States, and this week he got his 'doctorate' with distinction in the most important practices of life" (...) whether by his own instinct, by divine inspiration, by family advice or by his years of training in marketing".
Evidently, Tamara has shown that he knows how to tell stories and get the audience into his pocket.
Not for the first time, he manages to make it seem as if he has no other interest than to be natural, to unravel the truth, and to share his conclusions and values in a world where everything is scripted to the second and corseted in a "...".excelThe "flawless".
Shrewdness: realise things and see clearly what they entail.
Simplicity: story without disguise, fragility without make-up, strength without overacting.
Sinceritytransparency is not the same as transparency, because transparency has already become a manipulated goal that puts the spotlight where it matters most and covers the shadows with legerdemain.
LIES HAVE VERY SHORT LEGS
In this dramatic autumn intermezzo with the outlines of an auto sacramental, Iñigo Onieva gives life to the saying: a lie has very short legs.
His ex-fiancée interprets life itself without duplicity or deceit, with an added bonus of serenity which exposes a degree of maturity that is usually in question in a country where the es The liquid liquids are proof of a crime of unbearable piety which deserves the firing squad of all the ".girlsThe "rich and all-children-well, by order of the agents of frustration.
The smile is a very powerful message. During these wedding days "interruptusthat permanent gesture on the face of Tamara has communicated acceptance, assumption, humility, personality, fit, strength, "fair play".The media, knowing how to be, understanding the dynamics of the media in order to expose oneself to the harshest of circumstances, and a willingness to show one's face, despite the odds, with elegance and without bloodshed. Uma Thurman in the most important scenes "gore of "Kill Bill".To the disenchantment of the vampire programmes of the heart where today the compliments run and tomorrow the fame of their unblushing and soulless attributes will be hung.
Sociable: More of the people than of the media. More for everyone than for the elites. More for all than for their own.
Sympathy. Security. Robustness. With principles and values as their banner without fear of cancellation by libertarians who never respect freedom, because their principles are exclusively material.
Itself, the autonomy of coherence, the expression of its conscience. The key to any leadership is identity, which inspires and influences. Even that which can be splashed on the apotheosis of posture that artificial communication harbours.
From this security comes this logic fluencyThe same is true of his biography of spotlights and papel cuché. Singularity. Originality. Exclusivity. A thousand pink faces, but only one Tamara. Healthy. Sensible. Lordly.
Sorority in three dimensions: the wound in her flesh and in her spirit, as an argument of connection with all women on the planet regardless of race, creed, social class or number of followers on Instagram.
Seductive. Sovereign. Solvent. So free of debt that all his unwanted opponents - the other side, the envious, the cannibalistic press, the occasional Marxists... - are baptised with all the es antithetical at the same time and by immersion: savage, sadistic, arrogant, suspicious, sinister, sordid, suspicious, submissive, shallow?
SYNTHETIC. SUBLIME
The hyperventilation of the audiences is perfectly understandable with the ".case Tamara".. In Spain and abroad. The queens who are crowned outside the script are more of the people than all the populism precooked in pots and pans that the people do not taste.
Between the aspirational - his stories, his lands, his gifts, his skills, his principles, the affection of the respectable, and even his faith - and our uphill western autumn, that someone should inadvertently show us how to overcome a crisis without becoming a paradigm of self-help is a democratic blessing and "...a blessing for the world.low cost". Accurate communication in spraying, divine treasure.
At this universal crossroads of journalism and communication, an interview of Jesus Quintero a Tamara Falcó would be the collapse of mediocrity and, probably, the awakening of the nobler ideals that inspire this social profession.
There are people who admire the "Madman of the Hill". with tweets and obituaries, but there is no question of imitating the veracity of their journalism. There are people who believe that communication is prefabricated sophistication and despise the fact that the whole of Spain is at the foot of Tamara "with all that's going on".
My many years of professional experience in advising clients of all kinds is that learning from the good things of others is the best fruit of accurate communication.