News

Proa Comunicación joins as new patron of Woman Forward Foundation

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundationhas joined as a patron of this institution that seeks to increase the participation of women in the decision-making areas of the economic sphere, focusing on the relationship that this has with the defense of democratic values and universal human rights such as equality.Since its creation, Proa Comunicación has promoted some of its projects, as well as activities, trainings and events, among them the Woman Forward Awards to "Corporate Governance and Gender Diversity".among whose sponsors was Proa Comunicación, which participated in Theresa Zabell's award ceremony.

The Woman Forward Foundation, chaired by Miriam Izquierdo, brings men and women committed to civil society and willing to join forces to promote women's leadership, increasing the participation of women in the sphere of power. For this reason, this institution aims to be a unifying voice for all those who wish to join in practical and inclusive initiatives on the complicated road to parity and the creation of a better, more equitable and competitive society, capable of offering equal opportunities and promoting the development of people without gender limits.

Aristotle and communication

To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why...

Ortega Smith: "Equality today is a mere declaration of principle".

"Equality today is a mere declaration of principles", proclaimed Javier Ortega Smith, Secretary General of VOX, at the first Observatory of the year of the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held this Monday at the Club Financiero Génova. This forceful statement was made by...

Grand Reception of Proa Comunicación's first 10-year Anniversary Observatory

The first observatory of the year celebrated the tenth anniversary of Proa Comunicación, presenting the Secretary-General of the Vox political party, Javier Ortega Smith, as keynote speaker. The recent observatory has been remarkably well received by the public. Almost a hundred attendees gathered at the Club Financiero Génova in Madrid...

Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of mankind, from space exploration to the protection of the environment...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

PROA Comunicación Will Manage the Madrid VAT Forum 2020

Proa Comunicación will manage the communication of the Madrid VAT Forum 2020, the second edition of this congress, which will be held in February 2020, will address the new and different aspects of this European tax. The event is organized by the firm, directed by Fernando Matesanz, specialized in Spanish...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Proa Comunicación joins as new patron of Woman Forward Foundation

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.