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Proa Comunicación joins as new patron of Woman Forward Foundation

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundationhas joined as a patron of this institution that seeks to increase the participation of women in the decision-making areas of the economic sphere, focusing on the relationship that this has with the defense of democratic values and universal human rights such as equality.Since its creation, Proa Comunicación has promoted some of its projects, as well as activities, trainings and events, among them the Woman Forward Awards to "Corporate Governance and Gender Diversity".among whose sponsors was Proa Comunicación, which participated in Theresa Zabell's award ceremony.

The Woman Forward Foundation, chaired by Miriam Izquierdo, brings men and women committed to civil society and willing to join forces to promote women's leadership, increasing the participation of women in the sphere of power. For this reason, this institution aims to be a unifying voice for all those who wish to join in practical and inclusive initiatives on the complicated road to parity and the creation of a better, more equitable and competitive society, capable of offering equal opportunities and promoting the development of people without gender limits.

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

Digital native brands

In recent years we have seen numerous examples of digitally native vertical brands proliferating on the Internet: digital native brands that are born on the Internet, live and grow on the Internet, with a lower risk business model, easier to launch and proposals that engage with digital consumers. These are...

The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in an article published in El Confidencial, which deals with the controversial issue of false sponsorships in Formula 1. Regarding the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota assures: "They made mistakes...

More than 50 percent of a brand's value lies in intangibles.

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Condé Nast Publications, one of the most important multimedia publishing groups in the world, has chosen PROA Comunicación to develop its communication strategy in Spain. Present in 29 countries on five continents, Condé Nast has the most prestigious titles in Spain: Vogue, Glamour, GQ, CN Traveler, AD and Vanity Fair ....

The Minister of Education participates in the Proa Observatory: "evaluation is fundamental to achieve excellence".

The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: a...

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Proa Comunicación joins as new patron of Woman Forward Foundation

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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