Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

In recent years, social networks have become the new source of votes for political parties and their leaders. The immediacy and the capacity for viralisation offered by these channels are two ingredients that have been captivating politicians when it comes to communicating their messages to the public....

It is ironic, to say the least, that only a few weeks ago we considered the Steven Spielberg vs. Netflix conflict to be over and, just a few days later, the director headed the genuine spot for what will be his biggest competitor. The fact that Spielberg's face in the very foreground kicks off the new...

Our political leaders are giving us the soup. The media drama that hijacks us daily as hostages to squeeze their negotiations makes the last few weeks since the election seem like years. But what happens to these guys when they are in the grip of power? This week saw the launch of the new book by...

Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an accident...

The national newspaper ABC has published a report on the Proa Communication Observatory, held last Thursday, which featured Carlos Espinosa de los Monteros, the Government High Commissioner for Marca España, who gave a talk on 'Spain today: how we are seen, how we...

The participation of Cristóbal Montoro, former Minister of Finance and Public Function of Spain, in the Observatorio Proa Comunicación held on Thursday 4 July, has been published in ABC. The national newspaper has highlighted the accounts with flexible items prepared by Cristóbal Montoro during Mariano Rajoy's term of office....