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Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Condé Nast Publications, one of the most important multimedia publishing groups in the world, has chosen PROA Comunicación to develop its communication strategy in Spain.

Present in 29 countries on five continents, Condé Nast has the most prestigious titles in Spain: Vogue, Glamour, GQ, CN Traveler, AD and Vanity Fair.

A specialist in the creation of the highest caliber, most authentic and visually attractive content, on all platforms and for the most demanding and segmented public, Condé Nast embodies the values of high-end brands, such as excellence, talent, preeminent quality, innovation and exclusivity.

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation...

50% of an organisation's total value resides in its intangibles, according to Corporate Excellence

According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in some sectors....

-- Communication, a tool for risk management

Our Account Director, Cristina García Alonso, has published an article in SegurosNews about how a communication policy is a fundamental tool for companies when it comes to managing risks and reputation. Have you ever found out about an appointment in your company through the media?

2019, the year of legal innovation

It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, a major change...

Round 2: More of the same?

It would have been too much to expect, and more than adventurous, to believe in rhetorical and technical innovations on the part of the politicians in the running for this second round of elections. There was, however, room for improvement, which has consisted rather of making worse what could be made worse, especially when they do not abandon the ways and means of...

-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

The 'Instituto Palacios', a private reference centre specialised in women's health and medicine, places its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the 'Instituto Palacios' is directed by Dr. Santiago Palacios, also president of the Spanish private gynecology section and the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.