Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Communication corresponding to 2019. These ones are the organisation of the third edition of the National Snow Sports Awards and the celebration of Madrid VAT Forum
The main objective of the III Snow Sports Awards was to contribute, one more year, to give visibility to the sector, highlighting all the actions carried out from Madrid SnowZone and the RFEDI. For the third consecutive year, the remodeled indoor snow station raised its condition to become a vital partner of the RFEDI for the proper development of a gala that, every year, brings together the most important and representative figures of the sector.
In addition, one of the main objectives of the event was to remember and respectfully honour Blanca Fernández Ochoa, counting on the opinion and participation of her family members.
To achieve them, the communication strategy has been to reinforce the visibility of this meeting and, in this way, continue on the road in the task of providing recognition to winter sports. Likewise, it has focused more than ever on creating brand awards and contributing to its notoriety.
The communication campaign carried out for the realization of the Madrid VAT Forum, the first congress on VAT held in Spain, especially between the legal and fiscal sector, was aimed at obtaining broad assistance to this congress, but also to position Fernando Matesanzas his office, Spanish VAT Servicesas the most specialised in international VAT.
The strategy that was promoted focused on the development of a landing page for the Madrid VAT Forum, the design of corporate material, the convening of calls to potential audiences interested in attending and the management of relations with the media, especially with those of the legal and economic sectors. It was possible to give visibility to Matesanz, especially through interviews, stands, participation as a specialised source of information and reports, organisation of meetings with experts, among other actions. Press releases were also prepared and disseminated announcing the congress and its contents.