News

  • Blog
  • 9 January 2020
  • 1 min. reading time

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrio's Communications Manager, explains the significance of this issue and what should be the company's purpose.

Pilar Larrea's Quotes

"Having a purpose is the reason for existence for a company or a brand. It must be something that intrinsically connects with your product or service and what it brings and benefits to society".

"The cause or the purpose the company chooses has to be simple and relevant. The communication of this purpose should be done constantly and creatively in a coherent and consistent manner to acquire full credibility and legitimacy".

"A Communication Manager should be able to foresee the trends and listen to their environment, he or she must pay attention to the expectations of his/her interest groups, as it is an opportunity to work with them as partners".

José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health

Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not great in the drinker ...

  • Blog
  • 3 min. reading time

Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?

In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That...

  • Blog
  • 4 min. reading time

Dr. Santiago Palacios -- "To be independent, you have to take care of yourself".

Santiago Palacios, director of the Instituto Palacios Medical Centre, describes the treatments needed to care for women's health and discusses the growing importance of communication in medicine. This text may be reproduced provided that PROA is credited as the original source.

...
  • Blog
  • 1 min. reading time

The Job Market requires Workers with New Tech Skills

The Institute of Graduate Studies in Business (IESE) recently presented a report on the expectations regarding the youth employability, based on a survey of 53 large companies operating in Spain. The study compiled employers' opinions on whether the current educational system effectively prepares future workers to build a professional profile...

  • Blog
  • 2 min. reading time

José Antonio R. Piedrabuena -- Sleep from a medical point of view

From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...

  • Blog
  • 5 min. reading time

Eduardo Rodríguez Rovira -- Spain fails on coronavirus

After the drastic confinement of more than 100 days, this period of pandemic is over, but we are not closing the door on the way out. This is the moment to be able to criticise the phase that is ending and to express what Spaniards think about what has happened so far. The Eurobarometer...

  • Blog
  • 2 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.