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PROA Report -- A Dummies' Guide to the European Funds

Knowledge of the European Union's criteria allows us to foresee the lines of action of the Spanish government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be just as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Public Administration. Only in this way will the projects achieve success in the distribution of European Funds.

José BarrosPROA consultant, analyses the distribution process of the European Funds in Spain.

 

 

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Branded content and brand journalism: companies with their own voice in the digital agora

Not so long ago, talk of new forms of disintermediated communication by companies was a fast track to being declared anathema by the guardians of journalistic and communicational essences. How could companies dare to propose the occupation of spaces traditionally reserved for the media...?

Proa Comunicación hosts the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

More than 50 percent of a brand's value lies in intangibles.

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

Public affairs: without trust there will never be influence

Public Affairs management has become an indispensable part of every organisation's strategy. In an increasingly complex context, characterised by multiple uncertainties, dizzying exponential changes and permanent disruptions caused by technological change, organisations, whatever their vision and mission, are faced with the challenge of...

UnfakingNews or how to fight disinformation

Why is it now more difficult to recognise The Truth if our knowledge of who we are is so much greater than it has ever been? Does being more informed today mean being better informed? The problem of misinformation has taken its place today as something that seems to...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.