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Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam GómezDirector of Financial Communications at PROAThe report describes the current challenges in the financial sector and the importance of specialised communication. 

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Grupo Nicolás Correa chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy. A listed company since 1989 and with a presence in more than 20 countries,...

Oscars 2020: a parasitic Academy does not prevent audience collapse

It is disconcerting that the 92nd Oscars were historic in the broadest sense of the term. It is disconcerting because it comes only a year after the rise of 'Green Book', and because critics and audiences had reached a consensus that 2019 would be one of the best cinematic harvests of...

The Genetics of Human Beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made by PROA Communicación. "New technology moves us away from our genetic programming, Our genetic programming is based on love, coexistence and nature". José...

Human sociability pre and post-COVID-19

Human sociability is a fact of common experience. Since prehistoric times, the social appears as a characteristic of human life that implies union and coexistence in order to survive. There are many evidences of the fact that human beings live and coexist in society, but what is the origin of...

Marketing and communication in consultancy and professional services companies

Roberto Bodegas, partner in charge of KPMG's marketing and communications department in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has responded to questions related to the evolution of marketing and communication during the...

José Antonio R. Piedrabuena -- Gut flora and our health

Gut flora is an amazing display of trans-kingdom symbiosis as gut bacteria cooperate with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic bidirectional communication along the "gut-brain axis". These processes can affect the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.