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Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam GómezDirector of Financial Communications at PROAThe report describes the current challenges in the financial sector and the importance of specialised communication. 

This text may be reproduced provided that PROA is credited as the original source.

Antonio Garrigues -- "Communication has to be more and more selective".

Antonio Garrigues Walker, president of the Garrigues Foundation, talks to Valvanuz Serna Ruiz, managing partner of PROA, about his book "Surviving to tell the tale", the challenges posed by COVID-19 and the importance of communication in this new phase. This video can be played whenever you are interested in...

The sale of sports broadcasting rights: A shot in the foot by the promoters?

It is a fact that television audiences, as a general trend, are declining in the world of sport. Are we simply in a period of transition from analogue to digital models, or are the "bosses" of the various competitions, driven by the short-term money from the sale of rights to...

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partner, about his book "Why did Franquito revolt?" and his vision of the future of democracy. It is possible to reproduce this video as long as PROA is mentioned as its original...

Álvaro Nieto - Biased neutrals

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are...

A discreet, prepared monarch with a high sense of statehood

Those of us who have had to represent Spain, all its political and cultural expressions, and its varied economic interests, have had to learn - because one is not born with this ability - to speak - regardless of our ideas - of these expressions, with impartiality, with neutrality in political polemics; to...

Digital media, the new 'drug' for children

Manfred Spitzer, German professor and head of the Department of Psychiatry at the University Hospital Ulm and the Transfer Centre for Neuroscience and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning ability, quite the opposite". In his opinion, they can have an impact on...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.