Myriam Gómez -- "The financial sector faces a new reputational challenge".

"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...

That is the question some people ask themselves, thinking that this is the case and therefore there is no need to invest in it because it will not last. But they are wrong. Internal communication existed before the pandemic (although it is true that the pandemic made it more valuable) and it will continue to exist after...

"Money never made a man happy and never will. There is nothing in his nature that can produce happiness. The more a man has, the more he wants. Instead of filling a void, it creates it. If it satisfies one desire, it doubles or triples that desire in another way" Benjamin Franklin....

The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone wishing to have a significant influence on the prospects of merger success needs a well-prepared communication strategy....

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

In the third and final article in the series, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, estimates the extent of the recession in Spain and analyses the policies being implemented to combat it ....