Myriam Gómez -- "The financial sector faces a new reputational challenge".

Dr. Piedrabuena interviews Inés Muñoz, head of the CNIO's Crystallography and Protein Engineering Unit, about cancer research and the challenges facing a possible solution to the pandemic. This video can be reproduced whenever PROA is mentioned as the author of the interview....

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, they are still quite cautious about implementing this technology in their...

All living creatures, and even some viruses, live, like us humans, in groups. We are able to refer to you by your individual identity and we can think. But we all have experiences that according to the group in which we exist, aspects, resources, qualities and even defects that are...

For brands, social networks are key elements in their communication strategies due to their capacity to generate affective and lasting links with their consumers and potential customers, members of their digital community. These virtual communities are made up of a group of individuals who follow a brand on social media.

We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from a variety of sources. Nowadays, information moves in veritable tsunamis that sweep through the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the...