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Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam GómezDirector of Financial Communications at PROAThe report describes the current challenges in the financial sector and the importance of specialised communication. 

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It all makes sense with the fourth brain

"People need a purpose that has meaning: that is our reason for living." Warren G. Bennis No one has ever regretted stopping to think before making an expenditure, no matter how large or small. Knowing that you have done something (or not done something) after...

-- PROA appoints Juan Ramón Corpas as account director

PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas holds a degree in Journalism and Philosophy from...

How the coronavirus will affect global and Spanish markets and economies

The coronavirus crisis is having a very negative impact on people's daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of the disease in these areas, and the scenarios that may arise....

BCG Report -- The amazing value of forests

The current value of the world's forests ranges from $50 to $150 billion, the most important component of which is their role in regulating the climate. However, a new report by the Boston Consulting Group (BCG), The Staggering Value of Forests-And How to Save Them, reveals that a number of...

Millennials and the Political Role of the EU

The European elections, the formation of Europe and how young people perceive and face these matters, is the main subject of a study endorsed by Vinces, an independent consultant specializing in Public Affairs, presented just a few days ago in Madrid. The preparation of the report "The European Elections from...

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.