The result is a 2' 30'' audiovisual, of great emotional depth. In the words of Ben Kendall, PROA's creative director: "The film is a great success.The creative journey has been long, but very rewarding: in the middle of the scriptwriting process, we have seen how the whole world has changed - as a result of the pandemic - and we have had to find a way to adapt the messages and the communication of the company's core values to this new reality.."
The filming took place in two large blocks: first at the facilities of different TRESMARES clients located in La Rioja, and then on the Pico Tres Mares, the Cantabrian mountain that gives its name and identity to the company itself.
"We wanted to tell a story of personal effort and self-improvement - that of a runner - and capture it in the Pico Tres Mares itself as a direct metaphor for the company's spirit of active collaboration in helping its customers reach their maximum growth potential". It took several weeks to get the optimal conditions for filming with film cameras and drones in the high mountains," said the filmmaker.but the whole team was dedicated to getting the powerful images we needed."and tell something that reflects the spirit and philosophy of the company led by Borja Oyarzábal and Borja Pérez. The filming and post-production were directly supervised by David Vázquez and Juan Rubio on behalf of the company.