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Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

Pablo de Villota, Head of Sports Sponsorship at PROA, writes an article for El Confidencial about the need to attract a young audience for F1 drivers and media return, which is forcing them into a dynamic that is also distorting the sporting side.

Drivers and fans loyal to tradition resist the new 'disruptive' ways of following the sport. Motor racing is no stranger to the revolution in the world of communication and entertainment. To a greater or lesser extent, all sports are experiencing a progressive disaffection on the part of the new generations and, in order to reverse this trend, promoters are striving to innovate with the most varied actions, which, in addition to a lot of controversy, do not seem to be producing positive results at the moment.

This article has been published in El Confidencial. Access it by clicking here click here.

Business communication post-COVID-19

We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers, who have to...

Ortega Smith: "Equality today is a mere declaration of principle".

"Equality today is a mere declaration of principles", proclaimed Javier Ortega Smith, Secretary General of VOX, at the first Observatory of the year of the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held this Monday at the Club Financiero Génova. This forceful statement was made by...

Three things to avoid when organising events

Organising a big event is a challenge for any company. Getting reliable speakers who can attract an audience eager to listen to them is the first step to success. Filling the chosen room with a suitable auditorium is also a tough job to compete for...

Investment priorities set digital leaders apart

Companies that are committed to expanding the skills of their workforces and investing more in technology tend to show a higher degree of digital development than those that allocate fewer resources to these priorities. This is demonstrated by a study by the Boston Consulting Group (BCG), which has been...

Round 2: More of the same?

It would have been too much to expect, and more than adventurous, to believe in rhetorical and technical innovations on the part of the politicians in the running for this second round of elections. There was, however, room for improvement, which has consisted rather of making worse what could be made worse, especially when they do not abandon the ways and means of...

And the most read is...

I don't know if you notice it, I'm sure many of you do. I'm sure many of you do. I do it frequently. I am referring to the most read in the digital editions of the media. Yes, that little box that shows which news items are the most read by Internet users. And the...

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Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

This article has been published in El Confidencial. Access it by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.