News

Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

Pablo de Villota, Head of Sports Sponsorship at PROA, writes an article for El Confidencial about the need to attract a young audience for F1 drivers and media return, which is forcing them into a dynamic that is also distorting the sporting side.

Drivers and fans loyal to tradition resist the new 'disruptive' ways of following the sport. Motor racing is no stranger to the revolution in the world of communication and entertainment. To a greater or lesser extent, all sports are experiencing a progressive disaffection on the part of the new generations and, in order to reverse this trend, promoters are striving to innovate with the most varied actions, which, in addition to a lot of controversy, do not seem to be producing positive results at the moment.

This article has been published in El Confidencial. Access it by clicking here click here.

Proa Comunicación brings its independent and personalised consulting label to Levante

PROA Communication takes another step in the expansion of its services arriving in the Valencian Community with the help of journalist Rocío Hidalgo. The Consultantcy expands its offer of corporate and business communication with its characteristic personal dedication by providing unique and expert partners. From now on, in the Valencian...

Public Speaking Course in English

Pablo Carbajosa, teacher of the Public Speaking in English course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the primary aspects of the art of public speaking in English, this course is based on the...

-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

The 'Instituto Palacios', a private reference centre specialised in women's health and medicine, places its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the 'Instituto Palacios' is directed by Dr. Santiago Palacios, also president of the Spanish private gynecology section and the...

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

Digital communication, key to company strategy

Bárbara Yuste, Director of the Digital Communication Area, explains why digital communication is important, what its contributions are and what its instruments are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential instrument in any business strategy....

Keys for banks to improve their reputation

The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to put...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

This article has been published in El Confidencial. Access it by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.