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Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

Pablo de Villota, Head of Sports Sponsorship at PROA, writes an article for El Confidencial about the need to attract a young audience for F1 drivers and media return, which is forcing them into a dynamic that is also distorting the sporting side.

Drivers and fans loyal to tradition resist the new 'disruptive' ways of following the sport. Motor racing is no stranger to the revolution in the world of communication and entertainment. To a greater or lesser extent, all sports are experiencing a progressive disaffection on the part of the new generations and, in order to reverse this trend, promoters are striving to innovate with the most varied actions, which, in addition to a lot of controversy, do not seem to be producing positive results at the moment.

This article has been published in El Confidencial. Access it by clicking here click here.

Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis. On November 8, Proa Communication's next Observatory 'Public Emergencies: Prevention and Planning...

The future of construction

Construction has played a key role in the advancement of civilisation. Medicine would not have advanced as far without hospitals, world trade would not have developed without transport infrastructures and people would not have been able to thrive around urban centres without transport networks and...

How to manage reputational scandals

Alberto Andreu, associate professor at the School of Economics and Business Studies at the University of Navarra, explains what reputational scandals are, what causes them and how they can be managed. "Companies have to work more organised by projects than by functions. Reputational risk occurs when...

The Minister of Education participates in the Proa Observatory: "evaluation is fundamental to achieve excellence".

The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: a...

Organising success at the World Snowshoe Championship

The World Championship of Snowshoes has closed with a resounding success the agenda of activities programmed in the region of Liébana between the 2 and 4 March. The race for the world title of snowshoes, of which Proa Comunicación has been a partner, was the main demand for the organization of the...

The importance of banks' reputation

Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic daily EXPANSIÓN about the worrying fact that there is no bank among the 50 companies with the best reputation in Spain. "The general banking sector is demonised, which has...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

This article has been published in El Confidencial. Access it by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.