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Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

Pablo de Villota, Head of Sports Sponsorship at PROA, writes an article for El Confidencial about the need to attract a young audience for F1 drivers and media return, which is forcing them into a dynamic that is also distorting the sporting side.

Drivers and fans loyal to tradition resist the new 'disruptive' ways of following the sport. Motor racing is no stranger to the revolution in the world of communication and entertainment. To a greater or lesser extent, all sports are experiencing a progressive disaffection on the part of the new generations and, in order to reverse this trend, promoters are striving to innovate with the most varied actions, which, in addition to a lot of controversy, do not seem to be producing positive results at the moment.

This article has been published in El Confidencial. Access it by clicking here click here.

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

Fidentiis Gestión entrusts Proa Comunicación to Develop its Communication Strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación to develop its communication strategy in Spain, with the aim of reinforcing its differential position as a manager specialising in active and flexible management, which achieves attractive and sustained returns in the long run, starting from its own...

PROA develops the Marqués del Atrio Group's online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of mankind, from space exploration to the protection of the environment...

What do wholesale banking customers want?

What are the current needs of corporate banking customers? To date, they still demand a fully trusted manager, as well as products and services for their financing and transactional needs. But now they want more. They want the relationship with their bank to be simpler and more direct,...

Financial communication, a tool for business growth

Javier Ferrer, Director of the Financial Communication Department of the PROA Comunicación agency, explains who it is aimed at, what it contributes and what the challenges of financial communication are. Who is financial communication aimed at? Financial communication is a business support tool for companies...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

This article has been published in El Confidencial. Access it by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.