News

  • Blog
  • 7 April 2021
  • 1 min. reading time

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Nicolás Correa Groupa leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy.

A listed company since 1989 and with a presence in more than 20 countries, it is committed to innovation and the search for new technologies to satisfy the production needs of the main industrial sectors, with the aim of getting the most out of each application.

From now on, PROA will work with Grupo Nicolás Correa in a new position that allows it to continue strengthening its reputation and visibility to consolidate its leadership in the industrial sector.

For Valvanuz Serna RuizPROA's managing partner, "the trust that Grupo Nicolás Correa has placed in PROA demonstrates the importance that companies show for reputation and intangibles in a context in which the complexity of stakeholders is increasing. PROA offers Grupo Nicolás Correa, a Spanish and listed company with more than 70 years of experience, a senior multidisciplinary team that will constantly accompany it to promote its positioning, corporate purpose and leadership ".

REPRODUCTION OF THIS TEXT WILL BE PERMITTED WHENEVER PROA IS MENTIONED AS ITS MAIN SOURCE

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

  • Blog
  • 1 min. reading time

Spain, Better Positioned than Other Countries in the Face of the Imminent Economic Slowdown

The Spanish economy is weathering the onslaught of global slowdown better than expected. This is one of economist Emilio Ontiveros's presentation at a recent event on Independent Management held in Madrid. Ontiveros is also the president of Analistas Financieros Internacionales (AFI). Global Uncertainty Ontiveros began by alluding to the latest...

  • Blog
  • 3 min. reading time

The financial industry takes on the transformation of the business after COVID-19

In its second analysis of the transformation of the banking business brought about by COVID-19, the Boston Consulting Group (BCG) focuses on the impact on business profitability in a group of banks in the US and Europe, and the client's vision of the new dynamic of relationship with his entity....

  • Blog
  • 3 min. reading time

Gema Aznar -- Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication ....
  • Blog
  • 1 min. reading time

Eduardo Rodríguez Rovira -- Corruption and transparency 2020

Transparency International has just published the Corruption Perceptions Index 2020. In this indicator, Spain ranks 32nd out of the 180 countries analysed. Spain has fallen two positions since 2019. Frankly, we have no reason to be proud. At the top in corruption cleanliness, without any...

  • Blog
  • 2 min. reading time

Digital Media, the New "Drug" for Children

Manfred Spitzer, German professor, director of the Department of Psychiatry at the University Hospital of Ulm and the Center for Transfer of Neurosciences and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning capacity, but rather the opposite". In his opinion, they can have a...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.