Actualidad

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy.

A listed company since 1989 and with a presence in more than 20 countries, it is committed to innovation and the search for new technologies to satisfy the production needs of the main industrial sectors, with the aim of getting the most out of each application.

From now on, PROA will work with Grupo Nicolás Correa in a new position that allows it to continue strengthening its reputation and visibility to consolidate its leadership in the industrial sector.

For Valvanuz Serna Ruiz, PROA’s managing partner, “the trust that Grupo Nicolás Correa has placed in PROA demonstrates the importance that companies show for reputation and intangibles in a context in which the complexity of stakeholders is increasing. PROA offers Grupo Nicolás Correa, a Spanish and listed company with more than 70 years of experience, a senior multidisciplinary team that will constantly accompany it to promote its positioning, corporate purpose and leadership «.

REPRODUCTION OF THIS TEXT WILL BE PERMITTED WHENEVER PROA IS MENTIONED AS ITS MAIN SOURCE

The Importance of a Bank’s Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSIÓN.  He reveals the worrying fact that no bank sits among the 50...

La financiación corporativa en épocas de crisis

En el momento de escribir este articulo nos encontramos inmersos en los momentos mas duros de la pandemia generada por el COVID-19. El Gobierno acaba de decretar el cierre de la actividad industrial hasta el 9 de abril y el estado de alarma implementado como mínimo hasta el 11 de...

The Investment Priorities that Differentiate Digital Leaders

Companies that bet on expanding the capabilities of their staff and invest more in technology tend to show a higher degree of digital development than those that devote less resources to these priorities. This has been demonstrated by a study from the Boston Consulting Group (BCG), that surveyed 1,800 companies...

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

The Secret Keys to Successful Branding

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colors, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple – and therefore so weak – it needs a process that transforms...

Alfonso Vara —— “Una ciudadanía desinteresada con las noticias está desprotegida frente a la manipulación y la polarización”

Alfonso Vara Miguel es profesor titular de Periodismo en la Facultad de Comunicación (FCOM) de la Universidad de Navarra, donde imparte las asignaturas de Economía y Periodismo Económico, además de contabilidad y finanzas en el Máster en Reputación Corporativa (MERC). Es también miembro del Center for Internet Studies and Digital...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.