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Barbara Yuste-- "The data provides scientific evidence, not opinions, but facts".

The debate on the contributions of Big Data and AI has focused on business within organisations, but they are becoming increasingly important for companies' communication strategies.

Our Digital Area Manager, Bárbara Yuste, analyses the benefits that the use of Big Data and AI can bring to communication in an interview for Big Data Magazine.

To read the full interview, click here click here.


 

Barbara Yuste
Head of PROA's Digital Area

 

Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president...

Cantabria prepares to host the World Snowshoe Championship

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

Coronavirus, a launching pad for telework?

The Covid-19 coronavirus epidemic is generating, like a butterfly effect, a trail of victims and negative consequences in many economic sectors that go beyond the purely health sector. However, looking at the flip side of the coin, it can be said that some of the measures it is causing can serve as an immense...

Workers optimistic about the future of work

BCG Henderson Institute and Harvard Business School have released Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast of 6,500 business leaders' and 11,000 middle-skill workers' perceptions of the future of work. At a time...

Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of mankind, from space exploration to the protection of the environment...

Pierre Giacometti: "transformation is a communicative context of opportunities".

As part of its series of conferences 'New challenges, new answers', Deusto Business School and Madrid Foro Empresarial presented Pierre Giacometti (Nicolas Sarkozy's former communications advisor), who presented the main conclusions of his study: 'Companies facing the challenge of transformation: How do teams experience it, how do they...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.