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'With our brain we won't go too far', Dr. Piedrabuena new book

Dr. Rodríguez Piedrabuena reflects about the human brain in a new PROA Comunicación video and gives a preview of his next book contents: 'With our brain, we won't go too far'.

José Antonio Rodríguez Piedrabuena -- Is the human brain really different?

Human brains did not evolve from reptilian brains by developing additional parts to house emotion. We do not have an inner snake or an emotional monkey to be controlled, as some courses offer, which, on the other hand, do not really question anything personal or corporate. The...

Why Data Science degrees are unattractive for STEM students?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of STEM students believe that data science is excessively theoretical and that work in companies in this discipline still has little impact. Furthermore, there is a feeling that data science is...

Pablo de Villota -- Is Fernando Alonso getting it right with his latest advertising campaign?

The recent commercial featuring Formula 1 champion Fernando Alonso has generated divided opinions. On the one hand, there are those who think it is a stroke of genius, and on the other, those who think it is unbecoming of one of the most important sportsmen in the world. ....

José Antonio R. Piedrabuena -- Against the belief in neural networks

They should stop discrediting real neurons, because the brain does not only work thanks to them, and change the name of neural networks. I don't think they can be considered to be the model of any 'neural network', beyond the pure appearance and opportunistic use of the name....

There is only one future: build trust

The virus not only leaves thousands of dead - the most painful and serious - but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk about a very different future coming, one that is very new, but perhaps more supportive...

The Challenges facing Sponsorship amid the Digital Transformation

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

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