News

  • Blog
  • 13 March 2020
  • 2 min. reading time

"The future of journalism is to be ethical, moral, rigorous and high quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and high quality" during an observatory held at Proa Comunicación on Wednesday, March 4.

After making a quick review of his professional career, from his entrance in El Mundo as a scholarship holder to his controversial arrival to management after working as a correspondent for almost two decades in Southeast Asia, he defended that "journalism is always going to be necessary, because people need to know the things that affect them".

A statement that the former editor of El Mundo "during 366 covers" considered more important today than ever because of the return of authoritarianism and the increase in the degree of manipulation. "The lie is winning and we need journalism to make the truth win again," he added. But in order for the media, the support of journalism, to survive they need to "reinforce their brand, bet on quality and independence and then create a subscription system," given that for years "they cannot survive on advertising. As a way of financing them, he also expressed his doubts about payment walls, which he considered to end up limiting access to information "to the elites".

Regarding the contribution of communication agencies to this ethical, rigorous and quality journalism, he considered their role as advisors to their clients very important "to prevent them from falling into immorality".

Most of David Jiménez's presentation focused on his time as a director, a position he reached, surprisingly even for himself, after finishing his time as a correspondent in Asia and after obtaining a Nieman scholarship at Harvard University, where he trained for a year in journalistic projects of digital transformation. A period recounted in detail in his controversial book 'The Director', in which he unravels the intricate relations between the media and the upper echelons of political and economic power, "a corrupt system in which the wall that should exist between the two has been torn down", in his words.

The experience, which lasted only a third of the time "because of pressure from inside and outside the company", began badly from day one, when the security guard did not want to let him into the newspaper's headquarters because he did not know him. Despite the illusion with which he arrived, "believing the promise that I would be given means, time and money," from the beginning there was a "train crash between the reporter and the world of the managers who were receiving generous bonuses and had ruined the company, which they supported with political and economic favours. It was also a time when the most painful part was "dealing with the newsroom," where he was put in front of an ERE six months after landing, where he tried to keep his promise to be faithful to journalists and readers, and where he was aware that "you are digging your own grave when you oppose the decisions of your bosses. But "the courage to say that it is not a requirement of journalism, even knowing that you are going to lose," he said.

Dolors Marco -- When specialisation is a guarantee of security and confidence

There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive topics, just for the sake of...

  • Blog
  • 2 min. reading time

Olaf Holm -- The Triangle of Well-Being, Integration and Mental Health

The Triangle of Well-being is made up of three vertices consisting of the mind, interpersonal relationships and the brain. The harmony of integration is present to us, revealed as empathic relationships, a coherent mind and an integrated brain. The brain is the mechanism of the flow of energy...

  • Blog
  • 5 min. reading time

Mirian Izquierdo -- "Women in boards make organisations more transparent".

In this interview, Mirian Izquierdo, President of the Woman Forward Foundation, analyses the reasons why the presence of women on the boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to...

  • Blog
  • 1 min. reading time

José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health

Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not great in the drinker ...

  • Blog
  • 3 min. reading time

Carlos Uriarte and José Ribeiro -- 35 years since Spain and Portugal joined the EEC

On 12 June 1985, Spain and Portugal signed the Treaty of Accession to the European Communities, with ceremonies taking place in the morning at the Jerónimos Monastery in Lisbon and in the afternoon at the Royal Palace in Madrid. They became part of the most important political project of the...

  • Blog
  • 3 min. reading time

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy. A listed company since 1989 and with a presence in more than 20 countries,...

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.