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Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication in the context of the COVID-19 pandemic.

In order to correctly manage this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analyses, crisis communication strategies and actions to mitigate the effects of this situation.

Almar Consulting chooses PROA to manage its corporate communications strategy

ALMAR CONSULTING, a leading Spanish company in architectural and engineering services specialising in project management, has placed its trust in PROA for the development and execution of its corporate communication strategy. About to celebrate its first ten years of life, ALMAR CONSULTING is specialised in advising and managing the development of...

Proa Comunicación collaborates in the publication of the book "History of Private Banking in Spain: Creators of Prosperity".

Proa Comunicación has been one of the companies that has collaborated in the edition and production of the book "History of Private Banking in Spain: Creators of Prosperity", which was presented at a recent event at the Casino de Madrid. The book reviews the history of private banking in...

Lucía Casanueva -- Benedict XVI: an ode to coherence

Lucía Casanueva, managing partner of PROA Comunicación, reflects in this article published in El Debate on the figure of Benedict XVI and his communicative aspects. Few deaths have such a question mark in their wake as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with a...

-- TRESMARES CAPITAL trusts PROA for the production of its new corporate video 

The result is a 2' 30'' audiovisual film with a strong emotional impact. In the words of Ben Kendall, PROA's creative director: "The creative journey has been long, but very rewarding: in the middle of the scriptwriting process, we have seen how the whole world has changed as a result of the pandemic....

Proa Comunicación designs the new website for the Marqués del Atrio Group

The Marqués del Atrio Group has entrusted Proa Comunicación with the design of its new website, with which it seeks to adapt to the current and most avant-garde trends in the market, while also getting closer to its community in the digital ecosystem. The new website of the...

PROA Comunicación incorporates Juan Cardona to its Advisory Board to boost its growth.

PROA Comunicación announces the addition of Juan Cardona to its Advisory Board. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and experience to help the consultancy in its current stage of growth. "With the incorporation of Juan Cardona, PROA...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.