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Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication in the context of the COVID-19 pandemic.

In order to correctly manage this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analyses, crisis communication strategies and actions to mitigate the effects of this situation.

-- REINFORCE, an HR strategy and solutions consultancy firm, chooses PROA for its communication management.

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of executives with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees added-value advice and a high level of professional...

The Moving for Care Foundation entrusts its launch to PROA Comunicación

When a Foundation is born as a social initiative of a consolidated company with a solid reputation, it does not only need a name or a logo; it requires an identity capable of transmitting its values and a strong image of credibility and rigour. Mozo Grau-Ticare, a pioneering dental implantology company from Valladolid, entrusted...

Purificación Pujol --Media access to trials

Among the essential characteristics that define the trial, i.e. presence, debate and contradiction; oral conduct; and publicity of the hearing, the latter is not the least important, but shares with the others its essential character. It is perhaps unnecessary to clarify that when using the expression...

Juan Antonio Samaranch reviews the latest Olympic news in 'Objective Tokyo'.

Proa Comunicación has managed the last interview of the vice-president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the programme of the channels Teledeporte and Canal 24 Horas 'Objetivo Tokio', a weekly episode of ten minutes dedicated to the annual sports competitions with the participation of the athletes of the...

Director of Digital Communication moderates debate on technology and inclusion

Last Friday at the VI International WomanLiderTic Conference, Bárbara Yuste, Director of Digital Communication at Proa Comunicación, moderated the round table on technology and inclusion, with the participation of Ana González Talaván, Director of Digital Services at Microsoft. González Talaván presented the case of Sandra Timón, the first deafblind...

The ACS trusts PROA Comunicación to strengthen its communication strategy.

The Spanish Association of Consultancy Firms (AEC), an umbrella organisation for the main national and international technology consultancy firms, has contracted PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to enhance the public image and the...

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