PROA Comunicación announces the incorporation of Juan Cardona to your Advisory Council. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and expertise to assist the consultancy in its current stage of growth.
"With the incorporation of Juan Cardona, PROA Comunicación continues to incorporate senior talent and strengthen its position as a leading consultancy firm in Spain in the corporate communications sector"The firm's managing partners have pointed out, Lucía Casanueva y Valvanuz Serna Ruiz.
Cardona has a distinguished career with positions held in organisations such as LLYC, Corporate Excellence, FRC and Grupo Ferrovial. As a member of the Advisory Board of PROA Comunicación, will bring expertise in key areas such as talent management, innovation and commercial work.. Its focus on developing committed teams around a common purpose and its strong ethics match perfectly with PROA Comunicación's values and vision.
Cardona is currently CEO of X21a consultancy specialising in strategic communication and corporate reputation management. "I thank the managing partners of PROA for their invitation to be part of this magnificent team of professionals. Undoubtedly, the collaboration will strengthen X21's current capabilities to continue growing in the Corporate Communication and Leadership sector."He emphasised.
As a corporate advisor, he focuses his activity on the analysis of the social context, reputational risk management, communication of corporate purpose, and design of leadership. He has worked with international institutions and multinational companies in transformation processes, such as internationalisation, leadership changes, corporate repositioning, crisis management and post-crisis reputational recovery projects.
Juan Cardona is a graduate of the University of Navarra and has completed executive programmes at IESE Business School, IE Business School and Saïd Business School at Oxford University.