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Proa Comunicación participates in the presentation ceremony of the law to support entrepreneurs

The founder and CEO of PROA Comunicación, Lucía Casanuevaparticipated in the presentation of the draft Law to Support Entrepreneurs, held on Tuesday, 11 June, in the Moncloa Palace. During the ceremony, the President of the Government, Mariano Rajoysaid that the future Support for Entrepreneurs Act gives a comprehensive response to the self-employed and SMEs, who "are called upon to play a fundamental role in the country's recovery". He also pointed out that "boosting entrepreneurship is capital for any societybecause the entrepreneur builds a complex project, from nothing or from a modest initial investment, that can revolutionise entire societies.Rajoy_Lucia

According to the President of the Government, this regulation is of vital importance, and was one of his main electoral promises during the campaign. Rajoy stressed that Spain is starting from a difficult situation and that it has a "tremendous amount" of debt; but that there are many people who "have done things well and have the right to be given credit".

In addition to representatives of the self-employed and SMEs, the Vice-President of the Government was also present at the hearing, Soraya Sáenz de SantamaríaThe Minister of Finance, Cristóbal MontoroThe Minister of Employment, Fátima Báñezand the Minister of Health, Ana Mato. In addition to the President of CEOE, Juan Roselland Cepyme, Jesus Terciadothe president of the Spanish Confederation of Young Entrepreneurs (Ceaje), Pilar Andradeand the presidents of the main self-employed associations: Sebastian Reyna (UPTA), Lorenzo Amor (ATA) and Pedro Barato (CEAJE). The creator of Tuenti also attended, Zaryn DentzelBuyVip, Gustavo Garciaand that of Zinkia, José María Castillejo.

PROA develops the online shop for the Marqués del Atrio Group.

PROA Comunicación has developed the online shop for the Marqués del Atrio Group, the Rivero family's Rioja winery group. Thanks to this development, completed in less than a week, the group's corporate website allows its wines to be sold directly to all consumers. Thus, the wines of Bodegas Marqués del...

-- PROA launches new identity

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mentality towards a customer service...

Claire Global entrusts PROA with the production of its corporate video

Claire Global, an intelligent marketplace for agri-food companies, has entrusted Proa Comunicación with the production of its corporate video. In it, Proa has highlighted a pioneering software in the sector based on artificial intelligence and machine learning. In addition, it has shown how Claire Global responds to the need for...

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

-- The VINCI Autoroutes Foundation entrusts PROA with the communication of the European Responsible Driving Barometer for the eighth consecutive year.

The VINCI Autoroutes Foundation has entrusted PROA for the eighth consecutive year with the communication of its European Responsible Driving Barometer. This study identifies, through a large survey of drivers in 11 countries of the European Union, their driving habits and shows that they are more...

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

The international company Octopia, a marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market. The consultancy firm will work on generating brand awareness, positioning and relevance of both the company and its CEO and executives. In order to...

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