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GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Groupthe leading Spanish multinational in customer services, has entrusted Proa Comunicación with the task of reinforcing its communication strategy in Spain and Latin America.

Since its foundation in 1986, Grupo GSS has been working with major companies and public institutions in the Spanish and Spanish-speaking markets. Currently, it is present not only in Spainin the main countries of Latin America, such as Mexico, Colombia, Ecuador, Chile, Peru, Brazil and Argentina, as well as in the United States..

Grupo GSS has a management team with more than 25 years of experience in the sector and develops integrated solutions through all contact channels. One of its main commitments is to be an international leader in offering real-time customer management in a comprehensive and multichannel manner based on innovative solutions.

It also belongs to the Spanish Association of Customer Experience Companies (CEX), which brings together the most important companies in the Contact Centre and Customer Experience sector in Spain.

Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

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Proa Comunicación participates in the Masterclass on communication organised by the London School of Economics at the Ramón Areces Foundation.

PROA Comunicación has participated in the masterclass on communication organised by the Ramón Areces Foundation in collaboration with the London School of Economics (LSE). This academic conference entitled "Global media and communication in the era of digital transformation" has been attended by Lucía Casanueva, partner of PROA Communication, who has been...

-- María Domínguez joins PROA as Senior Consultant

PROA, a communications and reputation management consultancy, continues to expand its team with the incorporation of María Domínguez as a senior consultant. This incorporation reinforces the commitment to growth based on the formation of multidisciplinary teams. Coming from the Clínica Universidad de Navarra, María has been part of the team for...

Purificación Pujol --Media access to trials

Among the essential characteristics that define the trial, i.e. presence, debate and contradiction; oral conduct; and publicity of the hearing, the latter is not the least important, but shares with the others its essential character. It is perhaps unnecessary to clarify that when using the expression...

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4th December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter. In her speech, Lucía Casanueva explained the growing importance of communication in the biotechnology...

Proa Comunicación participates in the presentation ceremony of the law to support entrepreneurs

The founder and CEO of PROA Comunicación, Lucía Casanueva, participated in the presentation ceremony of the draft Law to Support Entrepreneurs, held on Tuesday, 11 June, at the Palacio de La Moncloa. During the event, the President of the Government, Mariano Rajoy, stated that the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

GSS Group entrusts Proa Comunicación to reinforce its communication strategy

More conversations, more ideas, more PROA. Follow us on our networks.

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