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Proa Comunicación participates in the first meeting of the Alumni Club Corporate Excellence Academy

On 5 October last, the celebration of the First Meeting of the Corporate Excellence Academy Alumni Club, in what was the presentation of the Alumni Club, made up of the students of the professional courses given by the Corporate Excellence Academy. The event was attended by Lucía CasanuevaManaging Partner of Proa Comunicación.

The meeting, which took place at its headquarters in Madrid (C/Carranza, 25), began with a welcome address from Ángel Alloza, CEO of Corporate Excellence, e Ignacio García López, President Club Alumni CE. The first made clear the intention to create authentic advocacy The Foundation's aim was to promote a spirit of friendship among the Academy members, and to invite all attendees to feel at home in the Foundation.

Next, Teresa Honorato, Project & Education Program Manager, presented the programme, its features and advantages. Finally, Nacho Villoch, Open Innovation Senior Ecosystem Builder and Alumni member, told us about the new trends in innovation and talent that are emerging today.

Corporate Excellence - Centre for Reputation Leadership is a non-profit think tank created to promote the professionalisation and management of key intangibles such as reputation, brand, communication, intangible metrics and public affairs. It was born from the merger of the Corporate Reputation Forum (created in 2002) and the Institute for the Analysis of Intangibles (created in 2004) and has a decade of experience in the management of intangibles.

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Fede Segarra: "Communication must add value to the bottom line".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewery group with a presence in more than 100 countries....

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Proa Comunicación participates in the first meeting of the Alumni Club Corporate Excellence Academy

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