News

Collaboration agreement between the Luca de Tena Foundation and Proa Comunicación

The Luca de Tena Foundation y Proa Communication have signed an agreement whereby the agency will support the former in its communication strategy. The pact was sealed by José María Suárez de Lezodirector of the Foundation's Journalism Lab, and Lucía Casanueva y Valvanuz SernaThe project was launched by the partners and directors of Proa Comunicación.

The Luca de Tena Foundation, established in 1930 by the founder of ABC, is a separate entityown financing, which supports journalists from all media. Throughout its long history, the company has adapted to the needs of society and is currently immersed in a project aimed at research, dissemination, training and promotion of new information projects.the Journalism Labwith the intention of assisting journalists in this complex transition.

Laboratoriodeperiodismo.org is an initiative that was created to try to cover the needs arising from the transformation of the sectorthe disruptive change of the information business and the demand for new professional profiles in environments where such training is, in most cases, not available to new professionals. In this line, the foundation is in contact with educational and financial institutions in the region. Spain and Latin America with the aim of continuing to support journalism and to promote the sustainability and independence of journalistic companies, as there are no comprehensive initiatives of this kind in the Spanish-speaking world.

Javier Escribano at PROA Comunicación: “we want to create a much bigger company, with many more capabilities and to be able to compete internationally”.”

The impact that the reconfiguration of the world order is having, the role that industry must play in Europe's strategic autonomy and the challenges arising from the increase in defence and security budgets were some of the topics addressed by Javier Escribano, president of EM&E Group, and...

Bárbara Yuste, director of the Digital Communication Area of Proa Comunicación, among the 100 women with talent to communicate

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

Proa Comunicación participates in the first meeting of the Alumni Club Corporate Excellence Academy

On 5 October, the First Meeting of the Corporate Excellence Academy Alumni Club was held, which was the presentation of the Alumni Club, made up of students of the professional courses taught by the Corporate Excellence Academy. The event was attended by Lucía Casanueva, the Director of the...

PROA, official communications consultant for the Vargas Llosa Chair and the International Foundation for Freedom

PROA, a communications and reputation management consultancy, has signed a collaboration agreement by which it becomes the official communications consultant of the Vargas Llosa Chair and the International Freedom Foundation (FIL). The agreement is based on the great interest shown by the...

Alberto Mendoza -- The intermediation crisis and the voice of business

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...

PROA wins the Ana Baschwitz award for best Communication Agency

PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. "It is an honour that in the first edition of these awards, to which PROA...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Collaboration agreement between the Luca de Tena Foundation and Proa Comunicación

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.