News

This was the Vanity Fair breakfast with Iñaki Gabilondo

On Wednesday 13 June, Vanity Fair, advised by Proa Comunicación, held a #DesayunoVF at the Hotel Orfila with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno, on the occasion of the awarding of the II VANITY FAIR INTERNATIONAL JOURNALISM AWARD to the prestigious journalist.

During the breakfast, a tribute to journalism, as well as calling for the immediate dismissal of the current Minister of Culture and Sport, Gabilondo reviewed various current issues such as:

  • Women in journalism: "women are the most dynamic group in society". The journalist believes that "we will remain in prehistory as long as we do not resolve key issues in the feminist struggle, such as work-life balance".
  • The future of the news business: "I believe that journalism needs to invest and spend, but only by paying can journalism be world class. Free everything is a charming illusion, but it is totally impossible.
  • The Lopetegui case to which he expressed his surprise: "Lopetegui has all the ingredients of madness".
  • Political news: "tax fraud cannot be considered a problem of the past". Moreover, he recalled that this argument was also used in the past with the GAL.
  • The Royal Household: "Some branded Felipe VI a radical because of the firewall he established with his sister, but it has been shown that he was intelligent.
  • Even his current "real curiosity in the context of the extraordinary effervescence of the ever-changing world we live in". He also stressed the need for research and resources to be devoted to education.

Iñaki Gabilondo, for decades the favourite voice of the Spanish people, received from the hand of Vanity Fair the award in recognition of a successful and professional career, a reference for several generations of journalists.

During his professional career, it should be noted that his radio and television programmes have enjoyed large audiences, marking a milestone with the radio show Hoy por Hoy, has been a leader for almost 20 years. In these years, he has tried to convey the restraint and reflection that has always characterised his journalism, acting as the backbone and integrator of all voices.

He is the protagonist of three books: Witness to History (selection of interviews), The truth as a truism (a review of current politics) and The End of an Era (a book that analyses the threats and greatness of journalism). He has received and continues to receive numerous awards, including four Doctor Honoris Causa degrees in Madrid, Valencia, Lérida and Burgos. A list to which we add our recognition of the man who modernised Spain with a radio station where his indispensable voice always treated his guests, whether they were ordinary citizens or presidents of the Government, as equals.

Presentation of the award

The award ceremony took place during a dinner held last night, 12 June, at the Hotel Santo Mauro, in collaboration with Johnnie Walker Blue Label.

In attendance:

Ángel Garrido, President of the Community of Madrid; Miguel Ángel Oliver, Secretary of State for Communication, Jaime de los Santos, Regional Minister for Culture, Tourism and Sports of the Community of Madrid, Ángel Gabilondo, PSOE Spokesperson in the Assembly, Ignacio Aguado Spokesperson for Ciudadanos in the Assembly, Begoña Villacis, Councillor for Ciudadanos, Andrea Levy, Deputy Secretary for Studies and Programmes of the PP; the designer Agatha Ruiz de la Prada with Luis Miguel Rodriguez; the journalists Luis del Olmo, Maria Guerra, Daniel Gavela, Sandra Barneda, David Jimenez; the Excmo. Marquis of San Vicente del Barco, Fernando Martinez de Irujo, as well as representatives of the film industry such as producer Fernando Bovaira and director David Trueba, among others.

Photograph:

Leticia Díaz and Elena Olay.

Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency

Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. In addition, it is also a factor in attracting talent, in a context in which there are around 250,000 vacancies that are still...

Raúl Calleja (SHOW2BE) -- "What is not taught, what is not communicated, is not sold".

Raúl Calleja, Event Manager of SHOW2BE, a new trade fair operator that bases its activity on new disruptive technologies and trade fair marketing 3.0, states in this interview with PROA that communication is an intrinsic part of the trade fair proposal from the point of view of both the organiser and the participants and that it is an essential part of...

-- Solintal Proa Sailing Team, bronze in the Spanish J80 Championship, which makes them winners of the J80 National Circuit 2022.

The Solintal Sailing Team, sponsored by PROA, finished third in the Spanish J80 Championship - Gestilar Trophy, held in Galicia with almost 40 sailboats competing. The Cantabrian team climbed to third place on the podium behind Juan Carlos Ameneiro's Alboroto, which finished third in the...

Collaboration agreement between the Luca de Tena Foundation and Proa Comunicación

The Luca de Tena Foundation and Proa Comunicación have signed an agreement whereby the agency will support the former in its communication strategy. The agreement was signed by José María Suárez de Lezo, director of the Foundation's Journalism Laboratory, and Lucía Casanueva and Valvanuz Serna, partners of Proa Comunicación...

Proa Comunicación took part in the Woman Forward Awards Gala

Lucía Casanueva, managing partner of Proa Comunicación, was in charge of presenting Theresa Zabell with one of the Woman Forward Awards for "Corporate Governance and Gender Diversity" organised by the Woman Forward Foundation, an institution that works to boost the creation of value in organisations, promoting female talent,...

-- The Palacios Institute for Women's Health and Medicine chooses PROA to execute its communication strategy

The Palacios Institute, a private centre of reference specialising in women's health and medicine, has placed its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the Palacios Institute is directed by Dr. Santiago Palacios, who is also president of PROA's...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.