News

This was the Vanity Fair breakfast with Iñaki Gabilondo

On Wednesday 13 June, Vanity Fair, advised by Proa Comunicación, held a #DesayunoVF at the Hotel Orfila with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno, on the occasion of the awarding of the II VANITY FAIR INTERNATIONAL JOURNALISM AWARD to the prestigious journalist.

During the breakfast, a tribute to journalism, as well as calling for the immediate dismissal of the current Minister of Culture and Sport, Gabilondo reviewed various current issues such as:

  • Women in journalism: "women are the most dynamic group in society". The journalist believes that "we will remain in prehistory as long as we do not resolve key issues in the feminist struggle, such as work-life balance".
  • The future of the news business: "I believe that journalism needs to invest and spend, but only by paying can journalism be world class. Free everything is a charming illusion, but it is totally impossible.
  • The Lopetegui case to which he expressed his surprise: "Lopetegui has all the ingredients of madness".
  • Political news: "tax fraud cannot be considered a problem of the past". Moreover, he recalled that this argument was also used in the past with the GAL.
  • The Royal Household: "Some branded Felipe VI a radical because of the firewall he established with his sister, but it has been shown that he was intelligent.
  • Even his current "real curiosity in the context of the extraordinary effervescence of the ever-changing world we live in". He also stressed the need for research and resources to be devoted to education.

Iñaki Gabilondo, for decades the favourite voice of the Spanish people, received from the hand of Vanity Fair the award in recognition of a successful and professional career, a reference for several generations of journalists.

During his professional career, it should be noted that his radio and television programmes have enjoyed large audiences, marking a milestone with the radio show Hoy por Hoy, has been a leader for almost 20 years. In these years, he has tried to convey the restraint and reflection that has always characterised his journalism, acting as the backbone and integrator of all voices.

He is the protagonist of three books: Witness to History (selection of interviews), The truth as a truism (a review of current politics) and The End of an Era (a book that analyses the threats and greatness of journalism). He has received and continues to receive numerous awards, including four Doctor Honoris Causa degrees in Madrid, Valencia, Lérida and Burgos. A list to which we add our recognition of the man who modernised Spain with a radio station where his indispensable voice always treated his guests, whether they were ordinary citizens or presidents of the Government, as equals.

Presentation of the award

The award ceremony took place during a dinner held last night, 12 June, at the Hotel Santo Mauro, in collaboration with Johnnie Walker Blue Label.

In attendance:

Ángel Garrido, President of the Community of Madrid; Miguel Ángel Oliver, Secretary of State for Communication, Jaime de los Santos, Regional Minister for Culture, Tourism and Sports of the Community of Madrid, Ángel Gabilondo, PSOE Spokesperson in the Assembly, Ignacio Aguado Spokesperson for Ciudadanos in the Assembly, Begoña Villacis, Councillor for Ciudadanos, Andrea Levy, Deputy Secretary for Studies and Programmes of the PP; the designer Agatha Ruiz de la Prada with Luis Miguel Rodriguez; the journalists Luis del Olmo, Maria Guerra, Daniel Gavela, Sandra Barneda, David Jimenez; the Excmo. Marquis of San Vicente del Barco, Fernando Martinez de Irujo, as well as representatives of the film industry such as producer Fernando Bovaira and director David Trueba, among others.

Photograph:

Leticia Díaz and Elena Olay.

PROA Comunicación incorporates Juan Cardona to its Advisory Board to boost its growth.

PROA Comunicación announces the addition of Juan Cardona to its Advisory Board. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and experience to help the consultancy in its current stage of growth. "With the incorporation of Juan Cardona, PROA...

PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Emma Marín

The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the communication departments of the companies are fighting...

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of protective and health equipment, has entrusted PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates COVID-19. Gamma Health has secured exclusive distribution rights for the...

Proa Comunicación collaborates with Hands 2017

Proa Comunicación will participate one more year in the charity auction Hands 17, of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on 12 December in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to the Emalaikat...

Proa Comunicación prepares Lantania's first Annual Report

Proa Comunicación has been in charge of the design, editing and printing of the first Annual Report of the Lantania Group, that of 2018. It is a 48-page document in which, apart from presenting the company and the solvency of its annual accounts, it explains its philosophy and its business...

PROA Comunicacion signs strategic alliance with Brand Dawson to strengthen its digital marketing capabilities

The communications and public affairs consultancy PROA Comunicación has announced the signing of a strategic alliance with the agency Brand Dawson to strengthen its digital marketing capabilities focused on reputation management and positioning of its clients in the market. Through this alliance, PROA Comunicación will develop an area of digital...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.